Head of E-commerce - FMCG

The Head of E‑commerce will lead and scale the company’s digital commerce strategy across the GCC, driving revenue growth, market penetration, and profitability across owned and third‑party e‑commerce channels. This role is critical in building a best‑in‑class FMCG e‑commerce operation, strengthening partnerships with key marketplaces, and accelerating omnichannel performance in a fast‑growth, high‑volume environment.Key Responsibilities:Strategy & GrowthDefine and execute the regional e‑commerce strategy aligned with overall commercial and brand objectivesDrive sustainable revenue growth across marketplaces, quick commerce, and DTC platformsIdentify new growth opportunities within the GCC e‑commerce ecosystemBuild a scalable roadmap covering expansion, innovation, and digital transformationCommercial & P&L OwnershipOwn full P&L responsibility for e‑commerce business across GCC marketsLead pricing, promotions, assortment, and margin optimization strategiesManage trade spend, ROI, and promotional effectivenessForecast demand and sales in coordination with supply chain and finance teamsMarketplace & Partner ManagementLead strategic relationships with key regional e‑commerce partners (e.g., regional marketplaces, quick‑commerce platforms, retailers’ online channels)Negotiate annual business plans, commercial terms, visibility, and activationsEnsure strong online content, availability, ratings, and execution excellenceOperations & ExecutionDrive operational excellence covering order fulfillment, availability, last‑mile performance, and customer experienceCollaborate with supply chain, demand planning, and IT teams to ensure seamless executionEnsure compliance with regional regulations and partner standardsDigital Marketing & PerformanceOversee digital performance across search, paid media, on‑platform advertising, and CRMOptimize conversion, traffic, and basket size through data‑driven insightsPartner with marketing teams to ensure brand consistency, content quality, and campaign executionData, Analytics & InsightsEstablish robust e‑commerce KPIs and dashboardsLeverage data and consumer insights to drive decision‑making and continuous improvementTrack competitive benchmarks and emerging trends in FMCG e‑commerceLeadership & Team DevelopmentBuild, lead, and mentor a high‑performing regional e‑commerce teamFoster a performance‑driven, agile, and collaborative cultureAct as the internal e‑commerce subject‑matter expert across the organizationKey Requirements:Experience10+ years of experience in e‑commerce, digital sales, or commercial rolesMinimum 5–7 years in FMCG, preferably in high‑volume, multi‑brand environmentsProven GCC / Middle East experience is mandatoryStrong track record managing large marketplaces and/or DTC platformsDemonstrated P&L ownership at regional or country level