Head of E-Commerce – Grocery Segment

We are a publicly listed company headquartered in Abu Dhabi, seeking an experienced and commercially driven Head of E-Commerce to lead the growth and transformation of our Grocery E-Commerce business.We are looking for a proven e-commerce leader with a strong track record across e-commerce, online grocery, retail or FMCG, combining strategic vision, commercial expertise and strong leadership capabilities to build, scale and deliver a high-performing digital business.This is a senior leadership opportunity for a strategic yet hands-on professional with deep expertise in scaling online grocery businesses. The role will encompass digital strategy, P&L ownership, customer experience, marketplace growth, conversion, digital merchandising and operational excellence.Key ResponsibilitiesOwn and drive the overall e-commerce strategy, P&L, revenue and profitability for the Grocery business.Develop and execute strategies to accelerate online sales, customer acquisition, retention and lifetime value.Lead the digital trading, merchandising, pricing and promotional strategy to maximize commercial performance.Drive improvements across conversion, traffic, basket size, pricing and promotional ROI.Own the end-to-end digital customer journey, delivering a seamless, engaging and differentiated online shopping experience.Collaborate closely with Marketing, Commercial, Supply Chain, Operations, Technology and Finance to deliver sustainable and profitable growth.Utilize data, analytics and customer insights to identify growth opportunities, optimize performance and support data-driven decision-making.Build, lead and develop a high-performing e-commerce organization, while managing key external partners, marketplaces and technology platforms.Identify and implement new digital channels, technologies and emerging commerce opportunities to strengthen the business's competitive position.Establish and monitor clear commercial and operational KPIs, driving continuous improvement across growth, profitability, customer experience and efficiency.