Head of Ecommerce and Digital Marketing

HEAD OF E-COMMERCE & DIGITAL MARKETINGWe are looking for a hands-on and strategic Head of E-Commerce & Digital Marketing who will take overall responsibility for growing and managing our online business across e-commerce platforms and social media.The role will lead the e-commerce and digital marketing strategy, online store development, advertising, brand growth and team management, with a strong focus on increasing online sales and building our brands.BF MARTINVILLE - ONSITE - FULLTIMEKey Responsibilities:Develop and execute the overall e-commerce and digital marketing strategy.Manage and grow Shopee, Lazada, TikTok Shop, Shopify, Zalora and other online stores.Develop and launch new online stores and brand-specific e-commerce channels.Build and develop the online presence and positioning of our different brands.Plan, manage and optimize Meta, TikTok and e-commerce platform advertising campaigns.Lead social media strategy across Facebook, Instagram, TikTok and other relevant platforms.Oversee product listings, store layouts, promotions, campaigns, merchandising and customer experience.Monitor sales, traffic, conversion, ROAS and other key performance indicators and take action to improve results.Plan and execute major online campaigns, product launches and platform promotions.Lead, manage and coordinate the e-commerce, marketing, creative, content and customer service teams.Set team targets, assign responsibilities, monitor performance and ensure timely execution.Work closely with management, sales, merchandising, operations and product teams to drive overall business growth.Identify new digital channels, e-commerce opportunities and strategies to increase sales and brand awareness.What We’re Looking For:Strong experience in e-commerce and digital marketing.Experience managing Shopee, Lazada, TikTok Shop, Shopify or similar platforms.Strong understanding of Meta and TikTok advertising.Experience in building and growing online brands and stores.Strong analytical and commercial mindset with a focus on sales and ROI.Proven ability to manage and lead a team.Strategic thinker who is also willing to be hands-on and execute.Strong understanding of social media, content, digital advertising and e-commerce trends.Highly organized, proactive and results-oriented.The ideal candidate is someone who can take ownership of our entire digital business, from strategy and brand development to stores, advertising, content, sales and team management.