Head of Ecommerce

About ShayShay (theshay.in) is a design-led mass-premium kitchenware brand. We started with ceramics and are expanding across all kitchenware sub-categories. We sell across Amazon India, quick commerce, HORECA, and our website. We are now in an aggressive multi-channel expansion phase — going live on Flipkart, Instamart, First Club, and Amazon Global simultaneously.We are looking for someone who can own the entire ecommerce growth function — every channel, every rupee of revenue, every commercial decision. This is not a management role. This is a builder role.THE ROLEYou own Shay's entire online revenue. Every channel we are on, every channel we enter, every rupee of ad spend, every commercial decision that impacts growth. You build the team beneath you, set the strategy, and execute it.You report directly to the founder. You have full commercial autonomy within agreed budgets and targets. If you need to be told what to do next — this role is not for you.WHAT YOU WILL OWNAmazon IndiaFull P&L ownership — revenue, ad spend, returns, fees, contribution marginAds strategy and execution — TACOS target below 10%, ACOS below 18%Account health, listing quality, pricing discipline, catalogue hygieneWeekly performance reporting — every metric, every MondayInventory PlanningOwn inventory planning across all channels — Amazon, quick commerce, HORECA, websiteDRR-based reorder triggers — bestsellers never go out of stock under your watchMaintain 30-45 days of cover on top ASINs at all timesWork with MIS team on daily stock visibility and 90-day demand forecastingCoordinate reorder triggers with supply chain — flag requirements before stockouts happen, not afterIdentify dead and slow-moving stock — drive liquidation to free working capitalMulti-Channel ExpansionOwn all active channel conversations — Flipkart, Pepperfry, Instamart, First Club, Amazon GlobalDrive onboarding from first conversation to first revenue — catalogue, compliance, commercial termsBuild channel-wise P&L — every new channel must contribute to margin not dilute itIdentify which channels to prioritise and which to deprioritise based on dataTeam Building and ManagementHire, onboard, and manage the commercial team beneath you — Amazon Account Manager, HORECA Lead Gen, Graphic Design LeadSet clear KPIs for every direct reportBuild a team that runs independently — you are accountable for their outputData and ReportingWork with MIS Executive to build data infrastructure — every decision backed by dataWeekly channel P&L shared with founder every Friday without being askedFlag problems before they become crises — not afterWHAT WE ARE LOOKING FOR5+ years in marketplace and d2c management — brand side only, not agencyHas independently owned a multi-channel ecommerce P&L at meaningful scaleHas managed inventory planning across multiple channels — understands DRR, days of cover, and reorder logicHas onboarded at least two marketplaces beyond Amazon — Flipkart vendor, quick commerce, or globalDeep understanding of Amazon ads — has managed TACOS and ACOS with documented resultsHas hired and managed a small commercial team beforeThinks in revenue and margin — not tasks and activityMoves fast — identifies problems, makes decisions, executes without waiting to be told