Head of Ecommerce

Our client, a leading retail group based in Dubai, is looking to appoint an experienced Head of E-commerce to lead and accelerate its digital commerce business.This is a senior leadership opportunity for a commercially driven e-commerce professional with a strong track record of building and scaling Direct-to-Consumer (D2C) businesses, driving online revenue, improving customer experience, and delivering sustainable, profitable growth.The successful candidate will take ownership of the e-commerce strategy and performance, combining commercial acumen, digital expertise, and a strong understanding of the customer journey to unlock the next phase of growth.Key ResponsibilitiesDevelop and execute the overall e-commerce and D2C strategy, aligned with the group's commercial objectives and growth ambitions.Drive online sales, profitability, conversion rates, average order value, customer acquisition, and customer lifetime value.Lead the development and scaling of D2C channels, strengthening the direct customer relationship and maximising long-term customer value.Optimise the end-to-end online shopping experience, including website performance, merchandising, product discovery, checkout, and conversion.Work closely with marketing teams to drive customer acquisition, retention, repeat purchases, and loyalty through data-led initiatives.Oversee online merchandising, promotional planning, pricing strategies, product launches, and trading performance.Use data, KPIs, and customer insights to identify growth opportunities, improve performance, and support commercial decision-making.Collaborate with marketing, retail operations, supply chain, logistics, technology, and customer service teams to ensure a seamless omnichannel customer experience.Build, develop, and lead a high-performing e-commerce team, establishing clear objectives, accountability, and a culture of continuous improvement.Identify opportunities to enhance the digital ecosystem, improve operational efficiency, and leverage emerging technologies to strengthen e-commerce performance.Requirements10+ years of experience in e-commerce, digital commerce, or a closely related commercial leadership role.Proven experience in Direct-to-Consumer (D2C) e-commerce is essential.A strong track record of growing online revenue and improving commercial performance within a retail or consumer-facing business.Demonstrable experience owning e-commerce KPIs, trading performance, conversion optimisation, and digital sales growth.Strong understanding of customer acquisition, retention, CRM, digital marketing, and online merchandising.Commercially minded, with the ability to translate data and market insights into actionable growth strategies.Experience leading teams and working collaboratively across multiple business functions.Strong analytical, strategic, and problem-solving capabilities.Excellent stakeholder management and communication skills.Must currently be based in the UAE.The Ideal Candidate:You are a commercially minded e-commerce leader who understands that successful online retail goes beyond website management. You know how to build and scale a D2C business, turn customer insights into revenue, improve profitability, and create a seamless digital shopping experience.You combine strategic thinking with hands-on execution and are comfortable taking ownership of performance, leading teams, and delivering measurable business results.If you have a strong D2C background and the experience to lead e-commerce growth within a leading retail group, we would like to hear from you.Please apply with your updated CV.