Head of Growth - Andrew Charles by Andy Hilfiger

About Andrew CharlesAndrew Charles is Andy Hilfiger's brand: rock heritage, Americana, New York. Launched 2025,sold direct on Shopify, discovered through Meta, creators, and the feed. Small team, realbudget, short line to every decision.The jobWe're hiring one person to lead growth. Half of the job is technical: running Meta ads,reading the numbers, knowing what a healthy funnel looks like. The other half is creative:finding the right micro-influencers, building collaborations, directing content that getsthe brand seen. You report to the founder and our operations lead, with real ownership fromday one.What you'll own- Growth & paid media: run Meta Ads Manager end-to-end. Structure, creative testing, budgets,and a weekly read on orders and cost per order.- Creators & collaborations: build the micro-influencer program. Find creators who live therock x Americana x NYC identity, seed product, write briefs people want to make, set upcollabs and codes so every relationship is measured.- Social & creative direction: own the Instagram and TikTok rhythm, direct shoots and foundercontent with Andy Hilfiger alongside our team, show up for the cultural moments thebrand belongs to.- Exposure & sales: work with the operations lead on product pages, offers, and email soattention turns into orders.You- 3-6 years of hands-on growth, social, or creator work. You've run Meta campaigns yourselfwith real money.- You care about sales and growth, not just reach, and you can read a funnel.- You've found and worked with micro-influencers or creators, or you've been one.- You have taste. You know why one Reel travels and another dies.- You like wearing more than one hat and would rather ship today than perfect it next month.- New York native or deeply NYC. Four days a week in the city.You don't have to be the best in the world at all of it. Strong in the ads and the numbers,real instincts for creators and content, honest about which is which. We'll build the resttogether. Unconventional path? Show us the work.What we offer- A Hilfiger brand, a founder who shows up, and numbers you can see.- Ownership of a real ad budget and a creator program you get to build.- A team small enough that your work shows up in the results every week.- Hybrid: four days in person in New York, one remote.Pay$65,000-$80,000 base salary. Full-time. Four days in person in New York City plus one remoteday.Equal opportunityApparel Production Inc. (Andrew Charles) considers qualified applicants without regard torace, color, religion, sex, sexual orientation, gender identity or expression, nationalorigin, age, disability, veteran status, or any other characteristic protected by law. If youneed a reasonable accommodation during the application or interview process, emailnick@andrewcharles.com.