Head of International Business

Role PurposeThe role is to lead and build the company's international business across potential markets, accountable for developing and executing the regional international business strategy, establishing the right route-to-market and distributor ecosystem, driving revenue and profitability, and building sustainable market presence in the potential markets.Production will remain centralized in Indonesia, while in-market distribution will be managed through appointed third-party distributors and strategic commercial partners.This role will serve as the business owner for international expansion, working closely with the Indonesia-based leadership team and cross-functional functions to establish a scalable operating model.Key ResponsibilitiesDevelop and lead the company’s international business strategy and market expansion roadmap across priority ASEAN markets.Own the international business P&L, revenue, gross margin, commercial investment, and profitability.Lead end-to-end market entry and expansion, from market assessment and business case development to launch, commercialization, and scaling.Develop and manage the regional distributor and strategic partner network, including partner selection, negotiation, commercial terms, targets, and performance management.Develop country-level commercial strategies covering route-to-market, channels, pricing, portfolio, distribution, promotions, and market investment.Identify new business opportunities, strategic partnerships, channels, and markets to drive sustainable growth.Lead cross-functional collaboration with Sales, Marketing, Finance, Supply Chain, Legal, Product/R&D, Regulatory, and Operations to ensure successful international execution.Build the international business organization, operating model, governance, processes, and capabilities as the business scales.Provide strategic recommendations and regular business updates to the CEO and COO, including market opportunities, investment priorities, risks, and performance.Represent the company in senior-level discussions with distributors, strategic partners, and other international stakeholders.RequirementsBachelor’s degree in Business, Marketing, International Business, Management, Economics, or a related field. MBA is a plus.10+ years of experience in international business, regional commercial, business development, sales, or related functions.At least 3 years of leadership experience managing international or regional markets, preferably across Southeast Asia.Proven track record in market entry, international expansion, and building businesses through distributors or strategic partners.Strong experience in P&L, commercial planning, pricing, revenue growth, profitability, and market development.Strong understanding of route-to-market, distribution, channel development, portfolio commercialization, and brand growth.Experience in FMCG, food & beverage, beauty, personal care, household, or other branded consumer products is highly preferred.Strong strategic, analytical, financial, negotiation, and stakeholder management skills.Comfortable working in a high-growth, entrepreneurial environment where systems and market presence are still being built.Fluent in English and Bahasa Indonesia.Willing to work from our BSD office (WFO).