Head of Marketing & Growth

Reports to: General Manager / Executive ManagementAbout the roleWe are looking for an unusually capable, creative, and execution-driven Head of Marketing & Growth to take full ownership of marketing across the company.This is not a role for someone who only manages agencies, prepares marketing plans, or waits for designers, photographers, copywriters, or media buyers to execute.We are looking for a one-person marketing engine.Someone who can understand the market, identify trends early, generate ideas, create campaigns, produce content, launch experiments, manage advertising, measure performance, and continuously improve what works.The right person should be capable of building a marketing function from the ground up and eventually leading a complete marketing team.For an exceptional candidate, the opportunity may grow beyond an internal marketing role. If the function develops strongly, there may be an opportunity to build a separate marketing business or subsidiary around the capability they create.Core missionThe mission is simple:Make people notice us, understand us, talk about us, use our services, and ultimately generate measurable growth.The successful candidate will own both brand and performance. Creativity without results is not enough, and performance marketing without a strong brand is not enough.We want someone who can do both.Key responsibilitiesMarketing strategy and ownershipOwn the company’s marketing strategy from planning through execution.Understand our customers, markets, competitors, products, and revenue opportunities.Identify where attention is moving and adapt before competitors do.Build campaigns that connect marketing activity to measurable business outcomes.Develop clear positioning, messaging, and brand direction across our services.Decide what should be done, not only execute tasks given by management.Build practical marketing plans with clear targets, budgets, timelines, and expected results.Content and creative executionDevelop campaign concepts, content ideas, scripts, offers, hooks, and creative direction.Create or coordinate short-form video, photography, graphics, copy, landing pages, and other marketing assets.Produce content rapidly when opportunities or trends emerge.Understand what works across platforms such as TikTok, Instagram, Snapchat, X, LinkedIn, YouTube, and emerging channels.Adapt content to each platform instead of simply reposting the same material everywhere.Build repeatable content systems rather than depending entirely on occasional campaigns.Maintain a strong and consistent brand while being willing to experiment.Growth and performance marketingPlan, launch, and optimise paid advertising campaigns.Understand acquisition cost, conversion rate, retention, ROAS, customer lifetime value, and campaign profitability.Continuously test audiences, offers, messaging, creatives, landing pages, and channels.Use analytics to determine what is actually working.Stop weak campaigns quickly and scale successful ones.Work with product and technology teams to improve conversion funnels and customer journeys.Develop referral, loyalty, promotion, partnership, and retention initiatives.Trends and experimentationConstantly study emerging social, cultural, marketing, technology, and consumer trends.Identify trends relevant to Saudi audiences before they become overused.Experiment with new channels, content formats, AI tools, creative technologies, and marketing methods.Move quickly from idea to test rather than spending weeks preparing presentations.Develop a culture of continuous experimentation and measurable learning.Understand when a trend should be used and when it does not fit the brand.Brand and storytellingBuild a recognisable and differentiated brand.Develop campaigns that people remember, not only advertisements that generate impressions.Tell the company’s story across customers, partners, government entities, and potential employees.Develop messaging around new services, launches, partnerships, projects, and expansion.Protect brand consistency while allowing the brand to evolve.Identify opportunities for PR, media coverage, partnerships, events, and organic exposure.Commercial impactWork closely with business development and management to support revenue generation.Create marketing strategies for new projects, locations, services, and customer segments.Support B2B proposals and major commercial opportunities where strong positioning or presentation is required.Develop campaigns that increase usage, customer acquisition, retention, and revenue.Measure marketing activity based on business impact rather than vanity metrics alone.Identify opportunities where marketing itself can become a revenue-generating service.Building the marketing functionInitially operate independently and execute personally.Identify when freelancers, agencies, creators, or specialist support are actually required.Build processes, tools, reporting, brand assets, and marketing systems.Over time, recruit and develop a high-performing marketing team if justified by growth.Build a function capable of supporting multiple brands, products, projects, and business lines.Create capabilities that could potentially develop into an independent marketing company or subsidiary in the future.Required profileMinimum 3–5 years of hands-on marketing experience.Demonstrated ability to personally execute marketing work, not only manage teams or agencies.Experience across several areas of marketing, such as content, social media, paid advertising, brand, growth, campaigns, analytics, or creative production.Strong understanding of digital platforms and Saudi consumer behaviour.Evidence of campaigns, brands, channels, or businesses they personally helped grow.Ability to interpret performance data and make decisions from it.Strong creative judgment and commercial thinking.Comfortable working independently with limited resources.Strong Arabic and professional English.Comfortable using modern marketing technology, analytics platforms, automation, and AI tools.Preferred profileExperience in startups, SMEs, founder-led companies, or fast-moving businesses.Experience building a marketing function from zero or with very limited resources.Experience growing consumer-facing apps, digital products, mobility, hospitality, entertainment, retail, or lifestyle brands.Experience producing or directing high-performing short-form video.Experience with paid acquisition and measurable growth.Experience managing creators, influencers, partnerships, or communities.Entrepreneurial experience, including freelance work, agency work, personal projects, or building their own brand.Experience managing multiple brands or clients is a strong advantage.The person we are looking forWe are looking for someone with vision and unusually high agency.Someone who sees an opportunity and does not wait to be told what to do.Someone who can see a trend on Sunday, develop the idea on Monday, produce it on Tuesday, launch it on Wednesday, and tell us by the following week whether it worked.They should be comfortable being the strategist, copywriter, creative director, analyst, media buyer, project manager, and problem solver when necessary.They should have strong opinions but be willing to change them when the data proves them wrong.They must be willing to experiment, fail quickly, learn, and try again.They should care about building something memorable, not simply completing a monthly content calendar.This is not a role for someone who needs a large marketing team in order to perform.It is for someone who can create the marketing function first, prove what works, and then build the team around it.For the right person, this role can become much larger than Head of Marketing. We are interested in someone capable of building a marketing capability strong enough that it could eventually become a business of its own.