Head of Marketing and Sales

About Empowrd AIEmpowrd AI is an AI consultancy for service-based, people-first businesses. We bring the rigour, structure and standard of a top-tier strategy firm to a market that has rarely had access to it consulting-grade growth blueprints, operating systems and go-to-market engines that our clients own and run for themselves.Our founders span Gen X and Gen Z, blending judgement with speed. We use AI daily, hold a high bar on everything that leaves the building, and are scaling across the UK, USA and emerging markets. We work with transparency, precision and a growth mindset — we move at pace, we measure everything, and we hire people who can meet the standard and then raise it.The roleAs Head of Sales and Marketing you own Empowrd AI’s revenue engine, end-to-end. Marketing creates the demand, sales converts it, and account management carries the value through to the client — you own all three, set the strategy, and carry the number.You report to the Co-founder & CEO, who sets direction and reads what is moving the needle. You develop the sales and marketing strategy, sharpen it with the CEO, and then own how it is built and delivered in full. This is a senior, hands-on leadership role with a significant and growing team beneath it: you build and run the system, not simply direct it, and you lead the people who deliver it. The ownership is real, the bar is high, and there is very little hand-holding.You are also accountable for the client relationship after the sale. You are not the person executing delivery, but you are accountable for it landing — making sure what sales and marketing promised is what the client actually receives, in service and in results. You own the account relationship and the commercial outcome; the Head of Operations owns delivery execution, and the President holds the quality bar and owns escalations — you bring issues to them early and keep the relationship whole.We are looking for someone who can think like a strategist, build like an operator, and lead like an owner.Core responsibilitiesGrowth strategy and go-to-market. Own the marketing strategy across both ideal client profiles — service-based SMBs, and enterprise HR, People and Transformation teams. Set the positioning, the channel mix and the priorities that move the commercial numbers.Demand generation and acquisition. Own the acquisition engine from awareness to booked calls to closed clients. Build and run the funnel across content, outreach, email, paid and events, and hold the numbers that matter: discovery calls, proposal walk-throughs, conversion and pipeline contribution.Sales leadership and conversion. Own the sales function end to end: discovery calls, proposal walk-throughs, closing and conversion against target. Lead the SDR / outreach resource to a clear weekly rhythm of outreach and booked calls, and own the conversion rate at every stage.Pipeline and system of record. Own the sales process and the CRM. Every opportunity tracked, every next action dated, and the path from first touch to signed and retained kept clean, measured and improving.Team leadership and people. Build, structure and lead the sales and marketing team as it scales toward fifteen to twenty people. Manage the marketing managers across the online and offline streams and social, the junior marketers and interns, and the SDR / outreach resource. Set the quality bar, run a clear rhythm of briefing, review and development, and manage performance directly — keeping many workstreams moving without anything slipping.Account management and client outcome. Lead the account managers and own the client relationship after the sale. Be accountable that what was promised is delivered in full, in service and in results — partnering with the Head of Operations, who owns delivery execution. The President holds the quality bar and owns escalations; bring issues to them early and keep the relationship whole.Webinar and pipeline engine. Own the webinar programme and the wider pipeline engine as a repeatable, compounding system — from registrations through to booked calls and conversion.Brand and editorial standard. Hold the quality and voice of everything the function ships — documents, campaigns, founder profiles and Empowrd AI’s own channels. Make sure every output reads the way a consultancy of our standard should sound.Performance and forecasting. Own the marketing view of the numbers: attribution from first touch to revenue, channel performance, campaign results and forecasting. Read the patterns, brief the founders clearly, and call what to scale, stop or test next.Systems and AI. Use AI and our internal tooling daily to build faster and to a higher standard, and document the repeatable processes that make the engine sharper over time.What success looks likeA predictable acquisition engine that consistently produces qualified discovery calls, proposal walk-throughs and closed clients against target.Monthly new-client and MRR targets met, with clear line of sight on the pipeline that will hit next quarter.Marketing strategy translated into measurable, commercially accountable activity across every channel.A well-led, well-structured team producing excellent work at pace as it scales, with clear ownership and development at every level.Clients receive what was promised, in service and in results, with strong retention and a relationship that stays whole.A clean, dated pipeline with clear attribution from first touch to revenue, and campaigns and webinars that launch cleanly and produce measurable results.Skills, experience and attributesLearning agility — our number-one hiring trait: the ability to adapt and learn new markets, processes and approaches at pace.Excellent communication; fluent English, spoken and written.7+ years across service-based B2B sales and marketing, including senior ownership of a revenue, sales or marketing function.A deep command of marketing and a clear understanding of how sales springboards from it, plus real sales capability: running discovery and proposal conversations, closing, and carrying a revenue target.A proven track record owning demand generation end to end — awareness through booked calls, pipeline and revenue.Experience owning client accounts and relationships: leading account managers and holding accountability for client outcomes and results, not just outputs.Proven people leadership at scale: building and structuring teams, managing managers, and leading a function of ten or more, scaling toward fifteen to twenty.Strong command of the full funnel — content, outreach, marketing automation and email, paid social across LinkedIn and Meta, SEO and content distribution, landing pages and webinar journeys — and comfort owning the CRM and attribution.Commercial instinct and strong analytics: connect activity to pipeline and revenue, live in dashboards, and turn numbers into clear decisions.Outstanding copywriting and editorial judgement for B2B buying committees and long sales cycles, with a demanding eye for craft and brand consistency.Confident using AI tools daily and genuinely eager to push what they can do; creative, solution-focused and collaborative.What’s in it for youReal ownership of the function at the centre of the business, with a direct line to the founders and no layers in between.The chance to build a growth engine from the ground up, with AI at the core.Consulting-grade work across brand marketing and commercial growth, in a firm operating to a genuinely high standard.Fully remote working model.RequirementsFull-time, fully remote.Sales and marketing experience: 7 years (required).Senior ownership of a revenue, sales or marketing function: proven track record (required).People and team leadership: proven track record managing managers and a team of 10+ (required).Client account leadership: proven track record owning client relationships and outcomes (required).Copywriting and editing: 2 years (required).Fluent English, spoken and written (required).Degree in Marketing, Business or a related field (preferred); Master’s (preferred).Pay: competitive senior-leadership bandRequirements added by the job poster• 4+ years of work experience with Rapid Revenue Growth• 5+ years of work experience with Account Sales Strategies• 5+ years of work experience with Acquisition Marketing