Head of Marketing

Head of Brand and Growth MarketingSalary CompetitiveLocation Dubai, UAEDiscover the opportunityWe are hiring a Head of Brand and Growth Marketing to join one of the fastest growing wellness brands in the Middle East. Operating across the UAE and Saudi Arabia, this company is creating an expansive wellness ecosystem driven by community, content, and high quality consumer products.This is a high ownership role for an ambitious marketing leader who wants to build a category defining brand alongside the founders, rather than simply managing day to day operations.Discover the roleAs the Head of Brand and Growth Marketing, you will take ownership of the overall marketing strategy and execution across key regional markets. You will lead both internal team members and external agency partners, elevating creative quality and ensuring every touchpoint drives measurable business growth.Working closely with the leadership team, you will shape consumer perception across paid ads, social media, CRM, influencer networks, and physical brand activations.Discover the responsibilitiesShape and protect brand positioning across digital channels, retail environments, and offline activations.Lead performance marketing strategy by collaborating with media buyers and creative teams to test and scale winning angles tailored to Middle Eastern consumersDirect organic content strategy, social channels, campaign video productions, and community building initiatives.Oversee the complete influencer and affiliate marketing ecosystem, from creator selection and negotiations to whitelisting and performance tracking.Manage external agency relationships across creative production, influencer management, UGC creation, and retention marketing .Guide customer retention initiatives by overseeing email marketing strategies, loyalty programs, and customer journeys.Drive brand partnerships, pop up events, sampling activations, and product packaging design.Lead and mentor an internal team including creative strategists, graphic designers, social media executives, and regional market managers.Discover the requirements3 to 5 plus years of experience in consumer goods, eCommerce, or direct to consumer brands.Broad expertise across performance marketing, social content, influencer strategies, and offline brand activations.Deep understanding of regional consumer behaviour, specifically within the UAE and Saudi Arabia.Strong track record of managing multi disciplinary external agencies and leading internal teams.Highly analytical and commercial mindset, with a focus on acquisition, retention, and return on investment.Skilled in setting up efficient operational systems, workflows, and AI powered processes.Entrepreneurial, fast moving approach with a desire to take complete ownership of brand growth.Must speak Arabic.