Head of Marketing

About the CompanyWe are launching a premium longevity center in the UAE, operating at the intersection of advanced wellness, healthcare, and luxury services.The center is built around a highly personalized, data-driven approach to preventive health, exceptional client experience, and a strong, niche brand positioning within the longevity space.About the RoleWe are looking for a senior, hands-on Head of Marketing to build and own the marketing function from the ground up ahead of launch.This is a launch-stage role requiring both strategic thinking and execution. You will shape the brand, define the go-to-market strategy, and lead marketing through a combination of personal involvement and external partners (agencies, consultants, freelancers).You will work closely with senior leadership and play a key role in preparing the business for launch and early growth.Key ResponsibilitiesMarketing & Brand StrategyDefine and own the end-to-end marketing strategy and brand positioningTranslate business goals into a clear narrative and go-to-market approachBuild and execute a practical launch roadmapBrand, PR & CommunicationsLead brand positioning and ensure consistency across all touchpointsDefine and drive PR, media relations, and thought leadershipOversee messaging, press materials, and external communicationsDigital, Content & CampaignsDefine direction for digital, content, and social mediaLead launch campaigns, events, and brand activationsEnsure high-quality execution aligned with premium positioningPartner & Resource ManagementManage agencies, freelancers, and external partnersSet clear objectives, timelines, and quality standardsAct as a central coordination point across teamsHealthcare ComplianceEnsure all marketing aligns with UAE healthcare regulationsBalance brand storytelling with medical credibilityWho This Role Is ForA senior marketer who enjoys building brands from scratchSomeone comfortable being hands-on in a launch environmentA professional who combines strategy with executionA leader who understands premium positioning and trust-driven communicationQualifications8–12+ years in marketingExperience launching brands or business unitsBackground in premium, healthcare, wellness, hospitality or luxury sectorsStrong experience working with agencies and external partnersComfortable operating in fast-moving, early-stage environments