Head of Marketing

We are seeking a commercially driven Head of Marketing to lead the marketing function across our healthcare and aesthetic-clinic operations. This is a leadership role responsible for brand growth, patient acquisition, revenue performance, digital marketing, and developing a high-performing marketing team.Key Responsibilities:Develop and execute the group’s marketing strategy in line with business and revenue objectives.Lead patient-acquisition, retention, and reactivation strategies across all branches and services.Translate revenue targets into measurable marketing plans, campaigns, and channel-level KPIs.Manage the annual marketing budget and allocate spending based on performance and return on investment.Lead digital campaigns across Meta, Google, TikTok, Snapchat, SEO, and other relevant channels.Monitor campaign performance, cost per lead, booking rate, patient-acquisition cost, conversion rate, and marketing-generated revenue.Ensure accurate tracking and attribution from advertising leads through appointments, visits, and completed sales.Develop marketing plans for new branches, medical services, physicians, seasonal campaigns, and promotional offers.Strengthen the group’s brand positioning and maintain consistent communication across all channels and branches.Oversee social media, content production, creative design, website performance, CRM campaigns, and online reputation.Manage patient-retention initiatives, loyalty programs, database segmentation, and automated communication campaigns.Conduct market, competitor, pricing, and patient behaviour analyses to identify growth opportunities.Work closely with Operations, Medical, Sales, Call Centre, Finance, and IT teams to improve the complete patient journey.Lead, develop, and evaluate the internal marketing team and external agencies.Establish clear departmental KPIs and provide regular performance and revenue reports to senior management.Manage agencies, media partners, influencers, and other marketing suppliers while maintaining quality and cost control.Ensure all medical and promotional content complies with company policies and applicable Saudi healthcare advertising requirements.Protect the organisation’s reputation and ensure professional management of reviews, feedback, and digital communications.Perform other related responsibilities assigned by senior management.Required Qualifications and Experience:Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A postgraduate qualification is an advantage.Minimum of 7 years of progressive marketing experience, including at least 3 years in a marketing leadership role.Proven experience managing performance marketing, brand strategy, budgets, teams, agencies, and multi-channel campaigns.Strong commercial understanding and demonstrated ability to connect marketing activity with bookings, sales, and revenue.Experience within healthcare, medical centres, aesthetic clinics, or other multi-branch service businesses is strongly preferred.Strong knowledge of paid media, CRM, analytics, SEO, content strategy, and conversion optimisation.Experience with platforms such as Google Analytics, Google Ads, Meta Ads Manager, CRM systems, and reporting dashboards.Strong leadership, analytical, communication, negotiation, and project-management skills.Professional proficiency in Arabic and English.Experience in the Saudi market is strongly preferred.Key Performance Indicators:Marketing-generated revenueQualified leads and confirmed bookingsPatient-acquisition costLead-to-booking and booking-to-visit conversion ratesReturn on advertising spend and overall marketing ROIPatient retention and reactivationBranch and service-line revenue growthBudget utilisation and campaign profitabilityBrand visibility and online reputationMarketing-team and agency performance