Head of Marketing

Head of MarketingWe are looking for an experienced Head of Marketing to lead the marketing function across Al-Mohanad and mkayn, two businesses operating within the commercial foodservice equipment market in Saudi Arabia.This is a leadership and hands-on role for someone who can build and develop the marketing function, create clear strategies for two distinct brands, and translate marketing activities into measurable business growth.Key ResponsibilitiesDevelop and lead the overall marketing strategy for Al-Mohanad and mkayn.Build, structure, and manage the marketing team based on business needs and growth priorities.Develop clear positioning, communication, and marketing plans for each brand.Lead digital marketing, performance marketing, content, social media, SEO, CRM, and marketing campaigns.Manage marketing budgets and allocate spending based on performance and business objectives.Establish and monitor marketing KPIs, including customer acquisition, leads, conversion, ROAS, revenue contribution, and customer retention.Work closely with Sales, E-commerce, Projects, and other departments to align marketing activities with commercial objectives.Lead customer acquisition and growth initiatives for mkayn's e-commerce and marketplace business.Develop B2B marketing and lead-generation initiatives for Al-Mohanad.Manage external agencies, freelancers, content creators, and other marketing partners when required.Use customer, sales, and market data to identify opportunities and improve marketing performance.Build marketing processes, reporting systems, calendars, and performance dashboards.Continuously test new channels, campaigns, and growth opportunities.Qualifications7+ years of experience in Marketing, Digital Marketing, Growth, or related roles.Proven experience leading a marketing function or team.Strong experience in digital and performance marketing.Demonstrated ability to connect marketing activities with measurable commercial results.Experience managing marketing budgets and performance KPIs.Strong analytical and strategic thinking skills.Experience working closely with Sales and E-commerce teams.Hands-on mindset with the ability to operate effectively while building and developing a team.Strong knowledge of the Saudi market is highly preferred.B2B and/or E-commerce experience is highly preferred.What We Are Looking ForWe are not looking for someone focused only on social media or brand awareness.We are looking for a business-minded marketing leader who can build the marketing function, lead a team, understand customers and data, and take ownership of measurable growth across both brands.