Head of Marketing

Designation: Marketing HeadReports to: CEOEmployment Type: Full TimeLocation: Kaithappoyil, Kozhikode, KeralaAbout AIMER Business SchoolAt AIMER Business School, we are committed to redefining management educationthrough innovation, experiential learning, industry integration, and learner-centricpedagogy. We aim to develop future-ready business leaders by combining academicexcellence with real-world exposure.Role OverviewThe Marketing Head will lead the institution’s overall marketing strategy and branddevelopment initiatives, driving student admissions, brand visibility, and institutionalgrowth across various marketing channels.The role requires expertise in strategic marketing, branding, campaign planning, marketoutreach, partnerships, and stakeholder engagement, combined with the ability tocoordinate marketing initiatives that support the institution’s long-term objectives.The ideal candidate should be passionate about education marketing, brand growth,innovation, and building impactful marketing initiatives that strengthen AIMER BusinessSchool’s presence in the market.Key ResponsibilitiesMarketing Strategy and Brand Development• Develop and execute comprehensive marketing strategies aligned withinstitutional goals.• Strengthen the AIMER Business School brand across online and offlinemarketing channels.• Identify market opportunities, competitor positioning, and audience insights todrive growth.• Plan institutional marketing campaigns and ensure consistency in brandcommunication across all initiatives.Admissions and Growth Support• Collaborate closely with the Admissions and Corporate Relations teams tosupport student recruitment initiatives.• Develop outreach and engagement strategies that contribute to admissionsgrowth.• Plan and support seminars, webinars, education fairs, school and collegeoutreach programs, and institutional events.• Monitor campaign effectiveness, lead quality, and enrollment trends to improvemarketing outcomes.Marketing Coordination and Stakeholder Management• Coordinate with the internal departments to ensure marketing activities arealigned with institutional strategy.• Build and maintain relationships with educational institutions, corporateorganizations, media partners, and other external stakeholders.• Ensure timely execution of marketing initiatives through effective cross-functional coordination.• Represent the institution in external meetings, promotional activities, andpartnership discussions.Research and Institutional Development• Conduct market research and audience analysis to support strategic marketingdecisions.• Contribute to institutional growth initiatives and new program launches.• Support branding, partnerships, corporate outreach, and institutionalcommunication initiatives.• Participate in strategic planning and institutional development activities.Administrative Responsibilities• Manage marketing budgets and resource allocation effectively.• Prepare marketing reports, campaign summaries, and performance updates.• Participate in leadership meetings and cross-functional planning sessions.• Ensure timely execution of all marketing initiatives and institutionalcommunications.Qualifications• Master’s degree (MBA in Marketing or equivalent) from a recognized institution.• 5–10 years of experience in marketing, branding, admissions marketing, business development, or strategic marketing roles.• Prior experience in higher education, EdTech, institutional branding, or corporatemarketing is an advantage.Required Skills and Competencies• Strong expertise in marketing strategy, branding, and institutional marketing.• Excellent communication, presentation, and leadership skills.• Ability to coordinate teams and manage multiple marketing initiativessimultaneously.• Strong analytical and reporting skills for evaluating marketing effectiveness.• Strong stakeholder management and collaboration skills.• Passion for innovation, growth, and strategic marketing.• Excellent organizational and time-management abilities.Why Join AIMER?At AIMER Business School, we don’t just offer a job, we offer an opportunity to be part ofsomething bigger. As a Marketing Head, you will have the chance to:• Opportunity to shape the brand and growth journey of a leading business school.• Industry-integrated and experiential learning environment.• Exposure to startups, entrepreneurs, corporate leaders, and industrypartnerships.• Collaborative and innovation-driven institutional culture.Benefits• Competitive Salary: We offer a highly competitive salary.• Work-Life Balance: A flexible 5-day workweek system designed to support yourpersonal life while achieving professional success.• Generous Paid Time Off: Vacation, sick leave, casual leave, annual leave, andholidays to ensure you have time to recharge.• Appraisals & Salary Increments: Regular performance appraisals withopportunities for salary increments based on performance, ensuring recognitionand growth.• Training & Development: Access to internal and external training programs andcoaching to continuously improve your skills and advance your career.• Dynamic & Inclusive Culture: Work in a supportive environment with acollaborative and diverse team committed to making a difference in education.