Head of Marketing

Ref: NU-83204NU Advisory Partners has been retained to lead the search for a Head of Marketing for a private capital-backed software company with a growing, multi-brand portfolio built through organic growth and acquisition. The company is entering its next chapter with continued investment in product, brand, and AI-enabled ways of reaching customers. This leader will elevate marketing from a support function into a strategic voice in the business, reporting to the Founder and CEO.About NU Advisory PartnersNU Advisory Partners is an AI-native executive search and advisory firm specializing in senior executive, operating, and board roles, with deep expertise in private capital-backed environments.We're breaking the mold in an industry that hasn't changed in decades, pairing a top-tier team with tech, data, and AI to make search smarter, faster, and built for how businesses move today. The result? A better experience for clients, candidates, and ourselves. With 2,000+ searches and deep industry expertise, we deliver high-touch service and leadership talent that drives long-term value.Key ResponsibilitiesSetting the Marketing AgendaBuild and champion a marketing strategy that operates as a genuine growth lever, not a downstream extension of salesDevelop a clear, differentiated view of where the market is heading and make that view legible to both technical and non-technical buyersPut a governance model in place for prioritizing marketing investment, with defined ownership and a predictable cadence for revisiting decisionsPartner with product and customer-insights teams to turn what's learned about buyers and competitors into sharper positioning and go-to-market plansDriving Pipeline and Revenue GrowthOwn pipeline generation and customer acquisition in close coordination with the sales organizationBuild measurement and reporting focused on leading indicators that inform real decisions, not just activity totalsBring structure to how customer segments are tracked and reported across CRM and marketing systemsBuilding Brand and Thought LeadershipSharpen the company's competitive positioning and make sure it comes through consistently across every customer touchpointBuild a steady drumbeat of content and visibility anchored in the voices of company leaders and employeesOwn the event strategy end to end, from flagship events to field marketing, with a clear line to pipeline impactBuild relationships with industry organizations that extend the company's reach and credibilityGrowing Customer Lifecycle and AdvocacyDesign a lifecycle marketing motion with clear expansion paths and signals that trigger timely outreachBuild referral, community, and advocacy programs into a deliberate, measurable growth channelCoordinate closely with customer success and product on onboarding, retention, and packaging decisionsScaling Marketing Across a Growing PortfolioSet marketing strategy across the core product and any businesses added through acquisition, tailoring the approach to eachBuild a unified strategy across multiple related products that serve different sides of the same customer relationshipLead the marketing components of post-acquisition integration, including decisions about which brands to fold in versus keep distinctBring modern AI and marketing technology into the function to scale personalization, content, and efficiencyLeading the Marketing TeamRecruit, develop, and mentor a high-performing marketing team as the function scalesBuild a collaborative, accountable culture that keeps the team close to customers and to the rest of the businessSelect and manage external creative and media agency partnersQualifications & ExperienceHas led marketing organizations through meaningful growth in a software business, scaling from tens of millions toward $100M+ in recurring revenueExperience in B2B2C and/or B2B SaaS business modelsExperience growing through acquisition, including decisions about consolidating brands versus keeping them distinct, and managing customer migrationsStrong track record across demand generation, brand strategy, and go-to-market execution, with a close partnership model for product marketingDemonstrated success building marketing functions that directly contribute to measurable pipeline and revenue outcomesExperience operationalizing market segments into CRM and marketing automation systems, including data hygiene and reportingExperience establishing marketing investment governance, including a prioritization framework and review cadenceExperience designing lifecycle and expansion motions in partnership with customer success and product teamsDeep understanding of modern SaaS marketing metrics, including pipeline generation, CAC, retention, and expansionExperience operating in a private capital-backed environment, balancing growth investment with profitabilityComfortable implementing AI-powered marketing tools and modern MarTech for personalization at scaleBased in or willing to relocate to Boulder, CO, with an onsite work requirementHow to Apply:Submit your resumeOur team will review your applicationIf your experience aligns with the role, we'll reach out to discuss the opportunity furtherEven if this role isn't the perfect match, we'll add you to our talent network for future opportunitiesAt NU Advisory Partners, we're committed to identifying and placing exceptional leaders in roles where they can drive meaningful impact. If your background aligns with this opportunity, we invite you to apply.