Head of Marketing

⭐️ Marketing Director 📍 London (Hybrid 2x)💰 £90,000 to £100,000Our client is a rapidly scaling premium drinks SME approaching £10m t/o. They’ve built exceptional momentum with strong national distribution across all major UK grocers, alongside a high-performing D2C channel. We’re looking for a commercially minded, data-driven marketing leader to step into a pivotal role within a fast-paced, high-growth environment. This is a standout opportunity to take ownership of brand and digital strategy, working within the senior leadership team drive the next phase of growth. 🚀Role & Responsibilities: 📋Brand Strategy & GuardianshipOwn the 12–36 month brand and marketing roadmapBuild brand equity, consistency and standout across all channelsFull-Funnel Marketing LeadershipLead omnichannel campaigns across digital, trade, partnerships, content & communityBalance brand building with performance-driven acquisition & retentionCommercial & Performance OwnershipDrive ROI, ROAS, CAC, AOV and channel mix effectivenessTranslate spend into predictable acquisition, retention and paybackInnovation & NPDLead insight-driven NPD/EPD and category expansion beyond the core rangeShape future pipeline across functional drinks and emerging categoriesD2C & Digital OversightPartner closely with Head of Growth to scale digital performanceOwn D2C strategy, CRM, funnel optimisation and P&LTrade & Retail MarketingDevelop standout trade marketing that drives sell-throughAlign brand activity with grocery, Amazon and OOH executionMarketing Funnel ManagementBuild systems, processes and measurement frameworks that scaleTeam LeadershipLead a growing team (Brand, Growth, Design, Community)What’s on Offer? 🤝Base Salary: £90,000 to £100,00025 Days Holiday + Xmas & NY period off + Bank HolidaysRemote Working 2 weeks pa.Early Finish FridaysEnhanced Parental LeaveHybrid Working 2x pw (Central London HQ)Do you have the following to apply? ✅Senior marketing experience: within a challenger or high-growth consumer brandStrong omnichannel understanding: Grocery, Amazon, D2C, OOHProven experience building brands with conviction, creativity and efficiencyStrong grasp of consumer behaviour, trends and cultural relevanceExperience owning or contributing to D2C/ecommerce strategyComfortable operating in lean, fast-paced environmentsStrong team leadership and cross-functional influenceStrategic thinker who can execute at paceDue to the high volume of applications received we are unable to respond to everyone directly. If you are not contacted within 10 working days, you have unfortunately not been shortlisted.Lawrence Recruitment is acting as an employment agency on behalf of our client.