Head of Marketing

Head of Marketing | Legal Services | London (Hybrid) | Permanent Robert Half is working with an established, privately owned legal group to hire their first Head of Marketing.ResponsibilitiesGroup brand architecture and positioning across three distinct propositions and audiencesDevelop and police the messaging framework, tone of voice and visual identity across all three brandsEnd-to-end demand generation: acquisition, conversion, nurture and attribution, reporting honestly on what's workingProduct marketing for a SaaS product, including defending consumption-based pricing against subscription competitorsProduct launch planning and sales enablement material: collateral, demo narrative, case studies, ROI contentBuild the competitive intelligence picture for legal technology and keep sales equipped with itFull digital marketing operation: SEO, paid media, CRM, marketing automation and martech selection, with data handling meeting UK GDPR requirementsMarketing budget ownership, including the commercial case for any increasesBuild-out of an in-house team and management of the existing agency rosterReporting and dashboards for board-level visibility on marketing's commercial contributionWhat you'll needA track record leading marketing in professional services, legal, legal tech or an adjacent regulated B2B sectorEvidenced demand generation results, pipeline created rather than campaigns runComfort marketing to very different audiences in parallel: enterprise buyers and consumer clientsAwareness of the regulatory constraints on marketing regulated legal servicesExperience building a functionConfidence operating without a large team beneath you at the outsetComfort being measured on revenue outcomes, and self-starting in a function still being builtDetailsLocation: London (hybrid)Contract: Permanent