Head of Marketing

About Spice Money Limited:Founded in 2000 by Dilip Modi, Spice Money Limited is India’s leading rural fintech company, headquartered in Noida and operating as a subsidiary of DiGiSPICE Technologies Limited, a publicly listed entity. The company is driven by a strong mission to accelerate financial inclusion and empower the underserved “Bharat” through technology-enabled financial services.With a network of 1.6+ million Adhikaris across India, the company enables last-mile access to essential services including AEPS cash withdrawal and deposits, domestic money transfer, bill payments, insurance, micro-ATM services, credit solutions, travel bookings, account opening, and UPI-led digital payments. Spice Money has consistently introduced industry-first innovations such as a zero-cost Adhikari platform, one of India’s largest assisted payments networks, a rural credit marketplace, and Spice Money UPI & Spice Pay wallet to accelerate digital adoption in smaller towns and villages.Operating across 95%+ pincodes with a team of 1,000+ employees, Spice Money combines the agility of a high-growth fintech with the scale and impact of a nationwide distribution network—creating meaningful economic opportunities and driving the next phase of financial inclusion in India.The Impact You'll Create:Own and drive a high-impact marketing strategy that delivers aggressive growth targets across performance marketing, brand building, PR, content, and design.Lead with conviction the performance marketing engine—driving scalable customer acquisition and retention through data-driven SEM, social media advertising, programmatic campaigns, and conversion optimization.Architect and amplify a compelling brand narrative that elevates Spice Money’s presence as the preeminent fintech championing rural and semi-urban India.Command public relations and external communications to build a formidable reputation in the ecosystem, managing crisis communication and proactive media engagement.Direct and inspire creative and content teams to produce world-class, culturally relevant, and high-conversion marketing assets that resonate powerfully with Bharat’s diverse audience.Leverage cutting-edge analytics and marketing technologies to rigorously track, measure, and continuously optimize all marketing initiatives for maximum ROI and business impact.Collaborate seamlessly with leadership teams across product, technology, sales, and operations to align marketing strategies with overall business objectives and market realities.Build, mentor, and scale a top-tier marketing powerhouse characterized by innovation, speed, precision, and accountability, fostering a culture of excellence and relentless execution.How Will You Contribute:Craft and lead integrated marketing strategies that harmonize brand storytelling with performance marketing, delivering measurable business growth and brand equity.Set and relentlessly pursue bold KPIs and OKRs, holding yourself and the team accountable to surpass targets in a fast-evolving fintech landscape.Drive market intelligence and competitive analysis to seize emerging opportunities, disrupt traditional models, and position Spice Money as a market leader.Spearhead digital transformation initiatives that accelerate adoption of digital financial services across Bharat, democratizing access and usability.Represent Spice Money as a visionary marketing leader at industry forums, and strategic partnerships to expand influence and business networks.You're A Great Fit If You:Possess 10 to 15 years of elite marketing leadership experience with a track record of delivering transformational growth in fintech, BFSI, or technology-led consumer sectors.Excel in managing complex, multi-channel marketing ecosystems including performance marketing, brand strategy, PR, creative design, and content marketing.Are a strategic thinker with exceptional analytical rigor, able to translate data insights into high-impact marketing actions.Are deeply passionate about driving financial inclusion with strong empathy for rural and underserved communities in India.Demonstrate inspirational leadership, proven team-building skills, and the ability to influence stakeholders at all levels with clarity and confidence.Thrive in a dynamic, high-velocity environment where innovation, agility, and accountability are critical to success.Are a hands-on leader who is not afraid to roll up sleeves, challenge the status quo, and drive results that matter.If you are a visionary marketing leader ready to drive the next wave of digital innovation and financial empowerment across India’s rural heartland, join us at Spice Money and make a lasting impact.