Head of Marketing

Head of MarketingUK | Hybrid - 3 Days in Greater Manchester OfficeAbout the CompanyWe are looking for an experienced Head of Marketing to lead and develop the marketing function within this growing B2B SaaS technology business.This is a senior, commercially focused role for someone who can develop a clear marketing strategy while remaining highly hands-on in execution. You'll work closely with senior Sales and Product leadership to ensure marketing activity directly supports business growth.The successful candidate will be comfortable operating within a niche, technical B2B environment, understanding a defined customer market and developing marketing strategies that turn industry insight into qualified sales opportunities.This is an opportunity to take real ownership of the marketing function and have a significant influence on the company's next stage of growth.Key ResponsibilitiesMarketing Strategy & LeadershipDevelop and own the overall marketing strategy in line with company growth and revenue objectives.Build a clear marketing roadmap across brand, demand generation, product marketing, content, digital and events.Work closely with senior Sales and Product leadership to align marketing activity with commercial priorities.Identify opportunities to increase brand awareness, market penetration and qualified pipeline.Establish and continually improve marketing processes, priorities and ways of working.Balance strategic leadership with hands-on execution in a fast-moving scale-up environment.Product MarketingOwn product positioning, messaging and value propositions across different customer segments and channels.Translate complex technical products and solutions into clear, compelling customer-facing messaging.Develop sales enablement materials including sales decks, presentations, case studies and supporting collateral.Work closely with Product teams and customers to understand market needs and translate feedback into marketing strategy.Develop a deep understanding of customer personas, buying journeys, pain points and competitive positioning.Support product launches and go-to-market activity.Create compelling product marketing content that differentiates the business within a competitive market.Demand Generation & Digital MarketingDevelop and execute multi-channel campaigns designed to generate high-quality Marketing Qualified Leads (MQLs) and sales pipeline.Oversee digital channels including SEO, SEM, email, social media and content.Develop content strategies that establish the company as an authority within its specialist market.Use marketing automation and technology to improve campaign performance and lead generation.Work with external agencies and partners where appropriate to deliver campaigns and PR activity.Continually test, measure and optimise campaigns based on performance data.Account-Based MarketingDevelop and execute targeted ABM strategies across a defined list of high-value accounts.Develop detailed Ideal Customer Profiles (ICPs) and buyer personas.Identify key decision-makers and influencers within target organisations.Create personalised campaigns, content and messaging tailored to specific accounts and buyer groups.Work closely with Sales to coordinate account-based activity and convert target accounts into opportunities.Use customer and market intelligence to identify new opportunities within existing and target accounts.Events, Industry Engagement & Thought LeadershipOwn the marketing strategy for conferences, exhibitions and industry events.Identify the events and industry communities that offer the strongest opportunities for brand exposure, relationship building and lead generation.Develop pre-, during- and post-event campaigns to maximise ROI.Build relationships with relevant industry groups, associations, councils and customer communities.Develop thought leadership campaigns that strengthen the company's position within its specialist market.Work alongside external PR partners to develop and execute effective PR campaigns.Analytics & PerformanceDefine and monitor marketing KPIs across the full customer journey.Analyse campaign performance, lead quality and marketing contribution to pipeline.Use data and customer insight to continually optimise marketing investment and activity.Monitor customer trends and identify new opportunities for growth.Track industry trends, competitor activity and changes within the market.Provide clear reporting, insights and recommendations to senior leadership.What We're Looking ForProven experience in a senior B2B marketing role, ideally within SaaS, technology or another complex/technical environment.Experience working within a niche or highly specialised market with a clearly defined TAM.Strong product marketing experience, including positioning, messaging, go-to-market and sales enablement.A proven track record of generating qualified B2B leads and sales pipeline through marketing.Experience developing and executing Account-Based Marketing (ABM) strategies.Strong understanding of digital marketing, content, SEO/SEM, email and marketing automation.Experience managing conferences, exhibitions and industry events as part of a wider demand-generation strategy.Highly analytical and comfortable using data to inform marketing decisions.Able to understand complex products and translate technical concepts into compelling commercial messaging.Excellent communication and stakeholder-management skills.Comfortable working closely with senior Sales and Product leaders.Experience working in a start-up or scale-up environment is highly desirable.Experience within aviation, transportation, travel, infrastructure or another specialist B2B industry would be advantageous, but is not essential.The PersonWe're looking for someone who is:Strategic but hands-on – able to develop the vision and execute it.Commercially focused – understands how marketing contributes to revenue and pipeline.Data-driven – uses performance data and customer insight to guide decisions.Technically curious – able to quickly understand complex SaaS products and markets.Customer focused – genuinely interested in understanding buyers and their challenges.Creative and persuasive – able to develop messaging that cuts through in a specialist market.Collaborative – comfortable working cross-functionally with Sales, Product and senior leadership.Entrepreneurial – comfortable building and improving processes within a growing business.Confident and credible – able to represent the company with senior customers, partners and industry stakeholders.Why Join?Join a high-growth B2B SaaS and technology business operating within an exciting and evolving global industry.Take ownership of the marketing function and have a direct influence on commercial strategy.Work closely with senior Sales and Product leadership.Help shape the positioning and growth strategy of an innovative technology platform.Build and develop the marketing function within a scaling business.Work within a highly specialised market where strong marketing can have a significant commercial impact.Opportunity to work with an international customer base and contribute to global growth.