Head of Marketing

Head of Marketing B2B Background RequiredOxford (Hybrid)Up to £60k + Bonus My client is an international business across research & events, through expansion a hands-on leadership role has arisen for a Head of Marketing.Role Responsibilities:• Build integrated, multichannel campaign plans, across email, social, web and paid.• Connect Automation, Brand & Content and Design teams around shared plans, so everyone• Partner with the event teams to align marketing activity with each event’s goals and key milestones.• Drive delivery end to end; keeping campaigns on track, removing blockers, and stepping in hands-on where needed to hit deadlines and quality.• Own the numbers; track performance against KPIs such as registrations, MQLs and MQL-to-SQL conversion, and adjust activity to improve results.• Oversee the partnerships that support our events and brands, including media partners, associations, affiliates and speaker advocacy.• You will also be required to attend our events in the UK and overseas.Expertise Required:• A well-rounded marketing leader with broad experience across channels; email, social, web etc.• A proven track record of planning and delivering integrated, multichannel campaigns that hit their targets.• Someone hands-on and proactive, a self-starter who is comfortable owning delivery and running several campaigns at once.• A great people leader, coach and mentor. Someone who enjoys supporting and enabling thedevelopment of others.• Strong at working across teams and influencing others, ideally within a matrix structure.• A best-practice mindset, you bring experience and ideas that lift standards across the team.• Comfortable with data and performance, you set KPIs, track them, and act on what they tell you.• Familiar with marketing automation and CRM platforms.• Experience managing or leading a high-performing team.• A working knowledge of GDPR, including preference centres and privacy policies.• B2B and/or events marketing experience is a bonus, but not essential.• Comfortable travelling for work as needed (national & international travel required)Interested? Please send CV’s to dan@mediasearchinc.co.uk