Head of Marketing

Head of MarketingOxford, Hybrid (2 days remote per week)Salary: £50,000 - £60,000The company:Our client is a well-established events and media business, delivering curated events, industry insight and educational resources to professionals worldwide.The role:They are looking for a Head of Marketing to act as the link between three marketing teams, Automation, Brand & Content and Design, turning separate activity into joined-up, multichannel campaigns that drive revenue and attendance. Reporting to the CMO, this is a hands-on leadership role for a marketing expert who brings best practice and fresh thinking, but who also rolls up their sleeves to make campaigns happen and takes ownership of the results.Key Responsibilities:Build multichannel campaign plans across email, social, web and paid, bringing each brand, product and event together into one clear storyConnect the Automation, Brand & Content and Design teams around shared plansPartner with the event teams to align marketing activity with each event's goals and key milestonesDrive delivery end to end, keeping campaigns on trackOwn the numbers, tracking performance against KPIs such as registrations, MQLs and MQL-to-SQL conversion, and adjusting activity to improve resultsOversee partnerships that support events and brands, including media partners, associations, affiliates and speaker advocacyWork closely with the Sales team so campaigns support commercial goals and convert leads effectivelyRequirements:A well-rounded marketing leader with broad experience across channels, including email, social, web and paidA proven track record of planning and delivering integrated, multichannel campaigns that hit their targetsHands-on and proactive, a self-starter comfortable owning delivery and running several campaigns at onceA great people leader, coach and mentor, who enjoys supporting and enabling the development of othersComfortable with data and performance, setting KPIs, tracking them, and acting on what they showFamiliar with marketing automation and CRM platforms (HubSpot a plus)Experience managing or leading a high-performing teamB2B and/or events marketing experience is a bonus, but not essentialComfortable travelling for work as needed, both nationally and internationallyThis is a rare opportunity to take true ownership of marketing strategy across multiple brands and events, working at the heart of a business that's shaping the future of a fast-growing sector.