Head of Marketing

Head of MarketingLondon | Hybrid - 1 day per week in the office£90,000 - £120,000 + benefitsScale a £10m D2C brand to £20m and beyond.This is an opportunity for a genuine D2C marketing operator to join a rapidly growing consumer business and lead it through its next phase of growth.Founded in 2019, the business has already grown to a £10m+ brand with around 60,000 paying weekly subscribers. Now the ambition is to reach £20m and beyond, with subscriber growth at the heart of the strategy.The core customer is the millennial woman, and the opportunity is to build a bigger, more recognisable consumer brand while continuing to deliver the commercial growth behind it.The opportunityThis is a newly created senior marketing role, working directly with the founders and owning the marketing strategy, budget, brand, acquisition, lifecycle and team.The business is looking for someone who has already scaled a D2C brand and understands what it takes to move a consumer business through this stage of growth.This isn't a role for someone who has spent their career in a large corporate marketing function.They need someone entrepreneurial, commercially minded and hands-on - someone comfortable making decisions quickly, getting into the detail and being accountable for the numbers.The successful candidate will be responsible for:Taking the business from £10m to £20m+Making subscriber growth the central marketing priorityOwning a significant marketing budget and commercial performanceDriving acquisition, conversion and retentionManaging a channel mix across Meta, Google, TV, OOH, influencers and partnershipsUsing CAC, LTV, payback, retention and cohort data to make decisionsBuilding greater brand awareness and relevance with a millennial female audienceLeading and developing the existing marketing teamWorking closely with the founders, Product, Tech and Design teamsBuilding the marketing engine required for the next stage of scaleWhat makes this different?The business already has traction, customers and revenue. This isn't about proving whether the proposition works.It's about scaling it significantly.You'll have the opportunity to shape the strategy, influence the founders and build the marketing function around the next stage of growth.They want someone who has been through this journey before - someone who has taken a D2C/consumer business through a similar scale-up and understands the balance between brand, performance and commercial growth.If your background is primarily large corporate marketing, this probably isn't the role for you.If you've scaled a D2C brand, grown a subscriber or customer base and want to do it again at a business with serious ambition, this could be a very interesting opportunity.Interested?I'd be keen to speak with anyone who feels their background fits the brief.Max Tullis-TurnerSenior ConsultantAspireSalary: £90,000 - £120,000 + benefitsLocation: LondonWorking pattern: 1 day per week in the officeRight to work: All candidates must have the right to live and work in the UK. Sponsorship is not available for this position.Desired Skills and ExperienceSkills SummaryD2C / Consumer Brand GrowthScaling £10m+ businessesSubscriber & Customer AcquisitionGrowth & Performance MarketingBrand Strategy & DevelopmentCustomer Lifecycle & RetentionPaid Media - Meta & GoogleTV, OOH, Influencer & PartnershipsCAC, LTV, Payback & Cohort AnalysisMarketing Budget OwnershipCommercial & Revenue GrowthTeam Leadership & DevelopmentFounder / C-Suite Stakeholder ManagementHigh-Growth / Scale-Up EnvironmentHands-on Marketing LeadershipWe Are Aspire Ltd are a Disability Confident Committed employer