Head of Marketing

Profusion Group has been engaged to appoint a Head of Marketing for a fast-growing, commercially driven fintech that has been quietly building one of Australia's most compelling non-bank lending for over a decade, funding billions in transactions for thousands of Australian businesses and now entering its next phase of scale.This is a rare opportunity to own marketing end-to-end at a commercially driven, entrepreneurial business where the function is treated as a profit centre, not a support function.The Role:Reporting to the leadership team, you will be responsible for building and executing the marketing strategy that drives loan book growth, accelerates originations and maximises customer lifetime value. This is a hands-on leadership role - you will set the strategy and build the engine, but you will also need to be comfortable rolling up your sleeves and executing.What you will own:— Loan book growth: own marketing strategy with a direct line to revenue, originations and profitability— Broker and third-party channel: develop campaigns, content and tools that grow accredited broker numbers and drive origination volume— Direct acquisition: optimise the full lead generation funnel from awareness through to application, origination and settlement— Customer lifecycle: build automated, behaviour-led journeys that deepen relationships and maximise long-term customer value— Brand leadership: position the business as the preferred choice for brokers, partners and businesses through compelling storytelling and market differentiation— Data and optimisation: continuously test, learn and improve across channels, audiences, messaging and conversionWhat We Are Looking For:— Proven background in fintech, B2B or non-bank business lending as a senior marketing leader— Strong expertise across digital acquisition, sales enablement, customer lifecycle and brand— The commercial instinct to connect marketing activity directly to revenue, customer acquisition and growth— A well-rounded balance of strategic thinking and hands-on execution — you can set the vision and do the work— Strong analytical mindset with the ability to use data to prioritise and optimise— Adept at operating in a fast-moving, entrepreneurial environment where not everything is already builtWhy This Role:— Own marketing at a scale-up with real commercial momentum and proven track record— Direct access to the leadership team with genuine influence over growth strategy— Hands-on, high-ownership role in a fast-moving entrepreneurial culture— Build the marketing function during a critical phase of national and international expansionThis is a confidential appointment being managed exclusively by Profusion Group. For a confidential discussion, please contact Courtney Christensen at courtney.christensen@profusiongroup.com or apply via the link below.We are committed to providing a supportive culture and positively contributing towards creating diverse and inclusive workplaces for our candidates & clients. We invite candidates of all ages, genders, sexual orientation, cultural backgrounds, people with disability, neurodiverse individuals, and Indigenous Australians to apply.