Head of Marketing

About the RoleA leading and growing UAE-based fintech organization is looking for a commercially driven and strategically minded Head of Marketing to lead and shape its marketing function across multiple financial services businesses.This is a critical leadership role responsible for defining and executing the overall brand, customer acquisition, digital marketing, product go-to-market and growth strategy, while enabling different business verticals to scale customer acquisition, engagement and revenue.Key Responsibilities1. Brand Strategy & ArchitectureDefine and execute the overall brand strategy across multiple business verticals.Build a trusted and differentiated brand positioning for financial products and services.Own brand identity, positioning, tone of voice and consistency across all customer touchpoints.Lead market perception research and competitive benchmarking.2. Integrated Marketing & GrowthDevelop and execute cross-business growth strategies.Drive merchant acquisition and activation.Increase consumer onboarding and digital adoption.Support SME and corporate customer acquisition.Develop strategies to increase customer engagement, retention and cross-sell.3. Performance & Digital MarketingLead performance marketing across paid search, paid social, display, SEO and app marketing.Drive measurable growth in customer acquisition, app downloads and platform activation.Build and optimize acquisition funnels.Track and improve CAC, LTV, conversion rates and marketing ROI.Develop data-driven campaigns and continuously test and optimize performance.4. Product & Go-to-MarketDevelop marketing and GTM strategies for:Payment productsDigital wallet and remittance solutionsLending and financing productsSME and corporate financial solutionsWork closely with Product, Sales and Business teams to ensure successful product launches and market adoption.5. B2B, Merchant & Ecosystem MarketingDevelop targeted marketing strategies for SMEs and corporates.Build ecosystem and partnership-led marketing initiatives.Support merchant, platform and strategic partner acquisition.Develop marketing strategies across supply-chain and business ecosystems.6. PR, Communications & Thought LeadershipPosition the organization as a leading player in payments, digital financial services and SME finance.Lead external communications, PR and thought-leadership initiatives.Ensure consistency across internal and external communications.Strengthen market credibility and brand trust.7. Marketing Operations & GovernanceOwn the overall marketing budget and allocate resources based on ROI.Establish marketing analytics and reporting frameworks.Develop dashboards to track CAC, LTV, campaign ROI and funnel performance.Build a high-performing marketing function and establish effective processes and governance.Key Skills & Experience10–15 years of progressive marketing experience.At least 4–5 years in a senior marketing leadership role.Strong experience in Fintech, Digital Payments, Financial Services or Technology.Proven experience in building and scaling brands.Strong track record in customer acquisition and commercial growth.Experience with merchant acquisition and activation.Strong performance/digital marketing expertise.Experience marketing products such as Payments, POS, Cards, Remittance, Wallets and/or Lending/Financing.Strong understanding of B2B and B2C marketing.Experience developing product GTM strategies.Strong data-driven approach with experience tracking CAC, LTV and marketing ROI.UAE/GCC/MENA market experience is highly preferred.Excellent stakeholder management and leadership skills.EducationBachelor’s degree in marketing, Communications, Business Administration or a related field.