Head of Marketing

We are retained by an established, international B2B technology business to appoint a Head of Marketing to build and lead its next-generation marketing function.Our client is an established technical business with a strong market position, global customers and ambitious growth plans following recent investment. They are now taking a fundamentally different approach to marketing: building an AI-native, demand-generation-led function designed for leverage.This is an opportunity for a genuinely entrepreneurial marketing leader to build the function from the ground up.The roleReporting to the CCO, you will own the marketing strategy, operating model and execution, with a clear mandate to make marketing a measurable contributor to commercial growth.Key priorities will include:Developing the overall marketing strategy, positioning and brandBuilding an AI-enabled marketing engine, deploying AI tools, agents and automation across content, demand generation and intelligenceOwning demand generation and marketing contribution to pipelineDeveloping CRM, data and marketing systems to support sales and build valuable demand-generation assetsBuilding a differentiated presence in a highly technical B2B market, including visibility within AI/LLM-generated search and recommendationsLeading and developing a small, high-performing marketing teamUsing data and commercial insight to demonstrate marketing impact to the executive teamThe candidateWe are seeking an experienced B2B marketing leader with a demonstrable track record of generating demand and contributing to revenue growth.Crucially, you will be genuinely hands-on with AI. We are looking for someone who is already using AI tools, automation and emerging technologies to change how marketing operates.You are likely to bring:Senior B2B marketing experience, ideally within a technical, complex-product environmentStrong demand-generation and pipeline experienceHands-on use of AI, automation and modern marketing technologyExperience building or transforming CRM, data and demand-generation infrastructureA track record of delivering significant output with lean teamsA builder/operator mentality, with a willingness to challenge conventional marketing modelsExperience managing distributed or international teams and stakeholdersThe credibility to operate with senior commercial and executive leadershipExperience across life sciences, scientific instrumentation, industrial technology, advanced manufacturing or related technical markets would be advantageous, but sector experience is secondary to the quality of the candidate's B2B, commercial and AI-native experience.LocationCambridge area strongly preferred, with an expectation of being in the office approximately three days per week.The role will involve regular international travel, including to European operations, customers and industry events.The opportunityThis is a build rather than maintain mandate.The successful candidate will have the autonomy to shape the marketing strategy, technology stack, team structure and operating model — with the backing of an ambitious, well-funded business.For a confidential discussion about the role, please contact us directly.