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Head of Marketing

Add Some Zest · London Area, United Kingdom

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Head of Marketing - London / HybridAbout the companyWe are a fast-growing B2B SaaS company building data and AI infrastructure that helps organisations collect, manage, and report complex enterprise data at scale.Our platform centralises validated, auditable data and powers AI-driven workflows that improve efficiency, compliance, and decision-makingWe are now scaling our inbound growth engine to match the strength of our product and accelerate pipeline growthAbout the roleYou will own the inbound growth engine end-to-end. Your remit spans positioning, SEO, GEO, Google Ads, demand generation, and marketing budget ownershipYou will report directly to the CEO, set your own priorities, and operate as an AI-native marketer using modern tooling and automation as core infrastructureYou will be accountable for ROI on every pound spentWhat you’ll ownPositioning and messaging across multiple enterprise buyer personasLead SEO, GEO, content, and Google Ads as core growth channelsRun demand generation across paid social, ABM, partnerships, and webinarsWork closely with sales to build and refine the pipeline togetherManage agencies and hold them accountable to performanceOwn marketing budget allocation and ROIRun structured growth experiments and scale what worksBuild efficient systems across CRM, attribution, and automation toolsWhat you’ll bring5+ years in B2B SaaS Marketing, ideally around growth, demand gen, or performance marketingProven ownership of budget or revenue outcomesStrong track record of measurable pipeline impactData-driven, experimental mindset (CAC, payback, pipeline focusAI-native workflow using LLMs + automation tools (e.g. Zapier/Make/n8n)Strong editorial judgement and ability to refine AI-generated contentExperience working closely with sales on pipeline generationClear communication and structured thinkingWhat we offerDirect ownership with CEO accessEquity in a high-growth SaaS company25 days holiday + bank holidaysPension + learning & development budgetHybrid working (2 days in the London office, 3 flexible)High-craft environment focused on real commercial impact