Head of Marketing

Head of MarketingThatcham, Berkshire | HybridFrom £50,000+ depending on experienceWe're looking for an experienced Head of Marketing to take ownership of marketing for an established and growing B2B business.This is a commercially focused role centred around:Digital Growth | AI | Demand Generation | Lead GenerationWe're looking for someone who can turn marketing activity into real commercial opportunities and measurable growth.The Role:You'll lead the overall marketing strategy, with a strong focus on digital growth and generating new business.You'll be responsible for:Digital marketing and acquisitionAI-led demand and lead generationSEO and PPCWebsite and conversionCRM and email marketingMarketing automationContent and social mediaCampaignsCustomer acquisition and retentionAnalytics and reportingAI & Lead GenerationThis is a particularly important part of the role.We're looking for someone who understands how AI, automation and data can be used to generate demand and find new customer opportunities.You'll be expected to look at how AI can improve:Lead generationProspectingCustomer targetingCampaign performanceContentPersonalisationMarketing automationConversionWe're particularly interested in candidates who have already used AI within a commercial marketing environment and can demonstrate the results.About YouYou'll ideally have:Senior B2B marketing experienceStrong digital and lead-generation experienceSEO and PPC experienceExperience using AI in marketingCRM and automation experienceWebsite and conversion experienceA strong understanding of data and analyticsExperience measuring marketing ROIStrong content and copywriting skillsThe ability to develop strategy and execute itExperience in industrial, engineering, equipment rental, automotive, logistics, construction, manufacturing or warehousing would be beneficial.The OpportunityYou'll be joining an established business with 40+ years of industry experience and a nationwide customer base.There is a genuine opportunity to shape the marketing function and make it more:Digital. Data-driven. Commercial.You'll have the ownership to build the strategy, introduce new ideas and help shape the next stage of business growth.What Success Looks LikeMore demand.Better leads.More opportunities.Measurable growth.If you know how to combine AI, digital marketing and commercial thinking to generate genuine business opportunities, we'd like to hear from you.Apply today for more information.