Head of Marketing

Head of Marketing, Global Travel Company, Los Angeles (Hybrid).This is a superb opportunity for a commercially focused, hands-on marketer who understands the US consumer and knows how to build demand, grow audiences and convert interest into measurable revenue.You'll work across the full marketing mix, combining strategic thinking with hands-on execution. Working alongside international and local teams, you'll have significant responsibility for shaping the company's US marketing proposition and identifying new opportunities for growth.The RoleYou'll be responsible for:Developing and executing the overall US marketing strategy.Driving customer acquisition and demand generation across multiple channels.Managing digital marketing activity including paid media, email, SEO, social and partnerships.Developing the company's social media presence and content strategy for the US market.Building relationships with influencers, content creators, media partners and other relevant third parties.Planning and delivering integrated marketing campaigns tailored to US audiences.Localising global campaigns, messaging and creative to ensure they resonate with American consumers.Working closely with product, commercial and customer experience teams to improve the end-to-end customer journey.Using customer insights, market research and performance data to identify growth opportunities.Monitoring campaign performance, conversion and ROI and making recommendations for continuous improvement.Working with internal teams to ensure products, services and propositions meet customer demand.Keeping up to date with US consumer trends, competitor activity and developments across the wider market.Providing regular performance updates and strategic recommendations to senior leadership.You'll ideally have:Significant experience in a senior marketing, growth or acquisition role within the US market.Experience in the travel industry - preferably from more of an online travel backgroundA strong understanding of the US consumer and digital landscape.Proven experience delivering multi-channel marketing campaigns.Strong knowledge of digital acquisition, social media, CRM, SEO/SEM and paid media.Experience developing partnerships with influencers, creators or media organisations.Excellent analytical skills and the ability to translate data into commercial decisions.Strong communication and stakeholder management skills.A creative, entrepreneurial and solutions-focused approach.The ability to work independently while collaborating effectively with international teams.Experience within travel, ecommerce, technology, leisure or another consumer-focused sector would be advantageous.The OpportunityThis is a rare opportunity to take ownership of the US marketing strategy for an international growth business, with significant scope to influence brand development, customer acquisition and commercial performance. You'll have the autonomy to shape the marketing approach, test new ideas and make a tangible impact in a key growth market.If you're an ambitious US marketing leader looking for a role where you can genuinely make your mark, we'd love to hear from you.Please note: this will be predominately (4 days a week) based in the companies Los Angeles headquarters.