Head of Marketing

We have partnered with one of the UK's fastest-growing oral care brands, helping thousands of customers achieve healthier, whiter, more confident smiles. Now, as the business scales, they're looking for an ambitious Head of Marketing to take ownership of digital and marketing end to end.You'll sit above the existing marketing team and external agency partners, reporting directly to the CEO. This is a senior leadership seat - not a function to run within someone else's plan, but the plan itself.You'll own strategy, budget, planning, performance and execution across paid media, influencer, social, email, content, brand campaigns, product launches, partnerships and retention. Brand building and performance marketing both sit on your desk, and you're expected to deliver measurable growth on both fronts.What You'll Be DoingStrategy & LeadershipBuild and execute the overall marketing and digital strategySet quarterly and annual marketing plans against company growth targetsLead and manage the marketing team, with clear objectives and accountabilityManage agency and freelancer relationshipsIdentify new channels, partnerships and acquisition opportunitiesReport directly to the CEO on performance and strategic initiativesPerformance MarketingOversee paid advertising across Meta, TikTok, Google and emerging platformsWork with agencies to improve ROAS, CAC and profitabilityMonitor KPIs and drive data-led improvementsManage budgets and forecast channel performanceInfluencer & AffiliateLead influencer and affiliate strategyScale creator partnerships and ambassador programmesOwn campaign planning, negotiations and performance analysisAlign influencer activity with product launches and wider business goalsSocial & ContentOversee social activity across TikTok, Instagram, Facebook, Pinterest and emerging platformsGuide content strategy to drive engagement, reach and salesWork with the social team on creative campaigns and viral contentKeep brand consistent across every channelCRM & RetentionOwn email and SMS marketing strategyDrive retention, repeat purchase rate and customer lifetime valueWork with the team managing Klaviyo on automations, campaigns and segmentationBuild out loyalty, referral and retention initiativesProduct Launches & ReportingLead go-to-market strategy for new product launchesCoordinate integrated campaigns across brand and sales objectivesOwn marketing reporting, dashboards and KPI trackingPresent insights and recommendations to the leadership teamWhat We're Looking ForMust-Have:5+ years in a marketing leadership roleExperience managing multi-channel e-commerce marketingStrong grip on performance marketingExperience managing marketing teams and agenciesCommercially driven with a strong analytical mindsetProven track record scaling consumer brandsStrong organisational and project management skillsYou'll Stand Out If You:Have DTC e-commerce experienceHave worked in beauty, wellness, oral care or consumer productsHave managed influencer and affiliate programmesKnow your way around Klaviyo, Shopify and attribution platformsWhat You'll Get💰 £60,000 - £70,000 salary🏢 Office based in Altrincham📈 Direct line to the CEO and real influence over brand direction🚀 Ownership of a category-leading brand's entire marketing function