Head of Marketing

Our client is a fast growing digital software firme and we are currently hiring Head of Marketing based in San Francisco Bay Area In this leadership role you will lead the global marketing organization and drive the full marketing agenda across product marketing, demand generation, content marketing, branding, public relations, analyst relations, channel marketing, marketing analytics and events. Create and own the go-to-market strategy for new products and solutions, strengthening market recognition and supporting sustainable growth.Responsibilities1. Team building and organization structureManage existing team and Grow the global marketing organization by hiring strategic talent replacements and new.Analyze marketing organization structure periodically and make required changes with explicit ownership and accountability.Create role tagging with clear role definitions, goals and assignments.Define marketing KPIs with quarterly achievement targets.2. Brand and market recognitionEstablish market positioning by driving leadership in key analyst reports.Increase overall brand recognition across relevant markets and audiences.Improve social growth across established social channels.Strengthen competitive positioning through high ratings on peer-review sites.3. Demand generation and growth marketingEstablish direct and indirect lead-generation opportunities.Define funnel metrics, lead scoring and lead-flow governance.Establish HubSpot for marketing automation, campaign execution and tracking.Introduce SEO and SEM campaigns focused on competitive keyword positioning.4. Product and partner marketingLead integrated product releases to market.Revamp and launch the partner program.Increase the velocity of high-value content and collateral.Enable field representatives and drive SDR and partner enablement.5. Ecosystem and customer marketingCreate and initiate a Customer Advisory Board.Publish customer stories and testimonials.Increase customer engagement through communications.6. AI-led marketing leadershipDefine an AI-first marketing strategy that positions our client as a credible leader in agentic AI and autonomous enterprise operations.Embed generative and agentic AI across market intelligence, content creation, campaign personalization, customer engagement and marketing operations to improve speed, quality and measurable impact.Build an AI-literate marketing organization that combines human judgment and creativity with responsible, secure and transparent use of AI.Partner with product, sales and customer teams to translate technical AI capabilities into differentiated narratives, compelling use cases and outcome-led customer stories.Some of the focus areas that define success in this role include Establish us as the leader in Agentic Operations (Analyst mentions, Media mentions, Thought leadership engagement)Lead Gen activities to generate qualified pipeline (Buyer centric messaging, message resonance scores, win rate improvement)Create measurable customer outcome stories across all industry verticals (Referenceable accounts, case studies created, influence pipeline)Build Product Lead Demand Engine, (Content-Trial-Workshop-Business Case), Interactive Demos, Sandboxes, Use Case simulators, ROI calculators, AI maturity assessments, buyer centric messaging, capability centric messaging)Build an influential SRE/Operations community