Head of Marketing

Are you looking to join an early-stage fintech company and build its marketing function from the ground up, 100% remotely?We are looking for an exceptional Head of Marketing to lead the marketing strategy for an early-stage fintech/crypto company building modern financial products for Latin America.This is a highly senior leadership role for someone with a long and proven track record building and scaling marketing organizations, launching products and brands from 0 to 1, and driving measurable growth in startup environments.The ideal candidate is a highly autonomous, hands-on marketing leader who can define strategy, build the team, establish the operating model, and execute without relying on a large existing structure.This person should be comfortable working directly with founders, operating in ambiguity, and taking full ownership of marketing from an early, pre-launch stage.

Location: New York, USA strongly preferred.

Candidates must be based in the United States.The role is 100% remote. Full-time. ALL RESUMES MUST BE SUBMITTED IN ENGLISHSalary range: $8,000–$12,000 USD per month, depending on experience and seniority.ResponsibilitiesOwn and define the company’s overall marketing strategy from pre-launch through growth.Build the marketing function from the ground up, including processes, channels, metrics, team structure, and operating cadence.Develop positioning, messaging, brand strategy, and go-to-market plans for a fintech/crypto product targeting Latin America.Lead customer acquisition strategy across paid, organic, partnerships, content, lifecycle, community, and other relevant channels.Establish the company’s marketing measurement framework, including CAC, conversion, activation, retention, pipeline, revenue contribution, and channel performance.Build and lead a high-performing marketing team while remaining hands-on in execution.Work closely with the founders, Product, Business Development, and other teams to translate customer and market insights into growth initiatives.Own product launch strategy and subsequent growth experimentation.Develop repeatable growth systems and processes that can scale as the company grows.Identify new market opportunities and growth channels across the U.S. and Latin America.Use data and experimentation to continuously improve acquisition, positioning, conversion, and retention.Leverage AI and automation to increase marketing productivity, speed, research capabilities, and execution efficiency.Operate independently in a fast-moving environment where priorities and requirements may evolve quickly.

Requirements

10+ years of progressive marketing experience, with significant senior leadership responsibility.Current or recent experience as a Head of Marketing, VP Marketing, CMO, Growth Leader, or equivalent senior marketing executive.Based in the United States.New York City strongly preferred.Strong track record building and scaling marketing functions, not only managing established teams.Proven 0-to-1 experience, including launching products, brands, markets, or marketing organizations from scratch.Experience in at least two startup or early-stage environments, clearly reflected on the resume.Experience building and developing marketing teams from the ground up.Strong record of measurable business results, including examples tied to revenue growth, user acquisition, CAC, conversion, pipeline, activation, retention, or market expansion.Must be highly hands-on and capable of executing directly, not exclusively managing teams or agencies.Strong experience working with founders and executive leadership in high-ownership environments.Highly autonomous, proactive, and comfortable working with ambiguity.Strong strategic thinking combined with strong execution capabilities.Excellent communication, leadership, and stakeholder-management skills.Strong team player with low ego and the ability to collaborate across Product, Sales, Business Development, and Engineering.Experience in fintech, crypto, or Web3 is required.Strong understanding of crypto and stablecoins, including their practical use cases within payments, lending, remittances, settlement, or financial products.Current and practical use of AI tools in daily marketing workflows.Strongly PreferredPrevious experience as the first senior marketing hire or first Head of Marketing at a startup.Experience building a marketing organization before significant scale or product maturity.Deep experience in fintech, payments, lending, crypto, Web3, or digital assets.Experience marketing financial products to consumers and/or businesses.Experience expanding products across multiple markets, particularly the U.S. and Latin America.Demonstrated ability to build strong teams and operating processes without significant pre-existing infrastructure.