Head of Marketing
Dimension - Unit of TechOrbit | SAP Gold Partner · Pune Division, Maharashtra, India
Apply & track with Apply EdgeKey Responsibilities ( Must have prior experience )
- Define and lead TechOrbit's global Marketing Strategy and function brand, Demand Generation, revenue marketing Account-Based Marketing (ABM) for strategic growth.
- Drive Brand Strategy & Positioning, Executive Branding, and Thought Leadership programs.
- Lead Digital Marketing & Performance Marketing — SEO/SEM, Content Marketing, Marketing Automation, and paid media (Google Ads, LinkedIn, Meta).
- Own Product Marketing & GTM for SAP, Salesforce, OpenText, AI, and Data & Analytics offerings.
- Run Programmatic Advertising, global events/offline marketing, and Partner Marketing & alliances.
- Build MarTech ecosystem & Marketing Analytics — CRM, dashboards, ROI, and pipeline-contribution reporting. Experience & Qualifications
- 15+ years in B2B Marketing, with versatility across both IT and Non-IT industries/business lines.
- Proven experience marketing enterprise technology solutions — SAP, Salesforce, Cloud, AI, Enterprise Applications, Data & Analytics.
- Background in technology consulting / IT services firms preferred; Non-IT industry marketing (BFSI, manufacturing, healthcare, FMCG)
- Track record managing global marketing across multiple regions, and aligning marketing to revenue outcomes.