Head of Marketing
Leading Edge Energy · Sydney, New South Wales, Australia
Apply & track with Apply EdgeHelp build Australia's leading commercial energy procurement, cost management and technology business.Leading Edge Energy is an established, profitable Australian business entering an exciting scale-up phase, with ambitious plans to become the market leader in our sector.We're looking for an experienced, commercially minded and progressive Head of Marketing to lead our entire marketing function through this next phase. You'll take ownership of our brand, marketing strategy, digital presence and communications, while building a scalable demand generation engine that delivers qualified sales opportunities and drives revenue growth.This is a hands-on leadership opportunity for someone who enjoys building capabilities, challenging conventional marketing practices and making a measurable commercial impact.The RoleReporting to the Managing Director, you'll be responsible for:Developing and executing our B2B marketing strategy.Leading brand positioning, communications and the transition to Energin.Building a scalable demand generation engine that delivers qualified sales opportunities.Managing digital marketing, including our website, SEO, LinkedIn, paid campaigns, email and content.Working closely with Sales to improve pipeline generation and conversion.Leading internal marketing resources, agencies and external partners.Managing marketing investment and measuring commercial performance.Driving innovation through AI, automation and emerging marketing technologies.We value curiosity, experimentation and the ability to turn new ideas into measurable results.About You7+ years' experience in B2B marketing, including marketing leadership.Broad experience across brand, digital marketing, communications and demand generation.Proven success generating qualified sales pipeline and contributing to revenue growth.Experience marketing complex B2B services, technology or solutions.Strong commercial acumen and a data-driven approach.Experience managing teams, agencies and marketing technology.Enthusiasm for AI, automation and emerging marketing practices.Comfortable balancing strategy with hands-on execution in a fast-paced environment.Why Join Us?Established and profitable: Join a successful business experiencing rapid growth.Ambitious: Help build Australia's market leader in our sector.Real ownership: Lead the marketing function and shape the Energin brand.Freedom to innovate: Experiment with AI, automation and new approaches to marketing.Scale-up opportunity: Build capabilities, influence strategy and make a measurable impact.If you're a commercially minded B2B marketing leader who enjoys building brands, generating demand and challenging conventional approaches, we'd love to hear from you.