Head of Marketing

Head of Marketing - BiosimilarJob OverviewWe are seeking an experienced and strategic Head of Marketing to lead and oversee the organization’s overall marketing function. The role combines strategic planning, campaign execution, brand management, stakeholder engagement, and team leadership.The successful candidate will be responsible for translating business objectives and revenue targets into effective, multi-channel marketing strategies across digital marketing, content, social media, paid advertising, public relations, events, and product launches. The role will also ensure consistent brand positioning, messaging, and customer engagement across all platforms.Key ResponsibilitiesMarketing Strategy & Business GrowthDevelop and implement comprehensive marketing strategies aligned with overall business objectives and commercial targets.Lead multi-channel marketing initiatives, including digital marketing, social media, content creation, and online engagement.Plan and manage product launches, promotional campaigns, and market activation activities.Monitor marketing budgets, analyze expenditure, and recommend appropriate allocation of resources to maximize return on investment.Analyze market trends, competitor activities, pricing developments, new products, and emerging opportunities to inform marketing strategies.Identify new customer segments and opportunities for market expansion and revenue growth.Develop annual marketing and brand plans, including forecasts, product strategies, and lifecycle plans.Brand, Customers & Stakeholder EngagementOrganize and oversee corporate events, awareness campaigns, conferences, and other marketing initiatives.Manage relationships with external agencies, vendors, consultants, and other marketing partners.Coordinate the development of promotional materials, campaigns, training initiatives, and marketing communications.Establish and maintain strong relationships with key stakeholders, industry professionals, partners, and influential organizations.Develop clear brand positioning and key messages for different products, services, and customer segments.Ensure consistency of messaging across websites, presentations, brochures, digital platforms, and other customer-facing materials.CRM & Marketing AnalyticsOversee the effective use and management of CRM systems to support marketing and sales activities.Establish appropriate CRM stages, forms, reports, and processes to track campaign performance and lead generation.Ensure the accuracy, completeness, and quality of customer and marketing data.Analyze campaign performance and customer data to identify opportunities for improvement.Work closely with sales teams to evaluate marketing-generated leads and pipeline contribution.Provide regular marketing performance reports and actionable insights to senior management.People Leadership & CollaborationLead, manage, and develop the marketing team through coaching, performance management, mentoring, and professional development.Encourage a collaborative and high-performance culture within the marketing function.Work closely with sales, business development, operations, and other relevant departments to ensure integrated marketing initiatives.Stay informed about emerging marketing technologies, digital trends, industry developments, and best practices.Conduct regular reviews of marketing processes and systems and implement improvements where necessary.Quality, Compliance & LeadershipEnsure that marketing activities and communications comply with applicable laws, regulations, industry standards, and organizational policies.Establish effective processes for the review, approval, and management of marketing materials.Maintain high standards of accuracy, quality, professionalism, and consistency across all marketing activities.Lead continuous improvement initiatives to enhance marketing effectiveness and operational efficiency.Establish and monitor key performance indicators (KPIs) for marketing activities.Present marketing performance, insights, and recommendations to senior leadership.Qualifications & ExperienceBachelor’s degree in Marketing, Business, Communications, Life Sciences, Pharmacy, or a related field.Extensive experience in marketing, brand management, or a related commercial function.Proven experience in developing and executing integrated, multi-channel marketing campaigns.Experience in leading teams and managing cross-functional projects.Experience in product launches, brand strategy, customer engagement, and market development is highly desirable.Industry-specific experience, particularly within healthcare, pharmaceutical, or other regulated sectors, is an advantage.An MBA or advanced qualification in Business or Marketing is an advantage.Key SkillsStrong strategic and analytical thinking.Excellent understanding of digital and multi-channel marketing.Strong knowledge of CRM systems, marketing automation, and project management tools.Ability to interpret marketing data and convert insights into actionable strategies.Strong budget management and performance measurement skills.Excellent communication, presentation, negotiation, and stakeholder management abilities.High attention to detail and commitment to quality and compliance.Strong leadership, team-building, and decision-making skills.Innovative, commercially minded, and results-oriented approach.