Head of Marketing

JohnVents Foods Limited is seeking an experienced and commercially driven Head of Marketing to lead its marketing, brand and consumer growth strategy across its FMCG product portfolio.The successful candidate will be responsible for strengthening brand equity, driving consumer demand, accelerating market penetration and supporting sustainable revenue, profitability and market-share growth.Key ResponsibilitiesDevelop and execute the company's marketing and brand strategies in alignment with business objectives.Lead brand positioning, portfolio management, category development and annual marketing planning.Drive consumer awareness, product trial, repeat purchase, brand preference and loyalty.Develop and execute integrated marketing campaigns across traditional, digital, experiential and other relevant channels.Lead consumer and market research to identify customer needs, competitive trends and growth opportunities.Translate consumer insights into effective product, packaging, pricing and communication strategies.Drive new product development, product launches and go-to-market strategies in collaboration with relevant business functions.Partner with Sales to develop trade and shopper marketing initiatives that strengthen product visibility, retail execution and consumer offtake.Lead merchandising, consumer activations, promotional campaigns and in-market brand-building initiatives.Monitor brand performance, market share, competitor activities and category trends to inform business decisions.Manage marketing budgets and ensure measurable returns on marketing investments.Collaborate with Sales, Finance, Production and Supply Chain to align marketing activities with commercial and operational objectives.Lead, coach and develop a high-performing Marketing team.RequirementsBachelor's degree in Marketing, Business Administration or a related discipline. A Master's degree or relevant professional qualification is an advantage.Minimum of 10 years' progressive marketing experience, with substantial experience in the FMCG industry.At least 5 years in a senior marketing, brand or category leadership role.Proven track record of building, managing and growing successful consumer brands.Strong experience in brand management, consumer insights, trade marketing, category management and go-to-market execution.Demonstrated experience in new product development, product launches and market penetration.Deep understanding of the Nigerian FMCG market, consumer behaviour and distribution landscape.Strong commercial and financial acumen, including marketing budget management and ROI analysis.Proven ability to translate marketing strategies into measurable business growth.Excellent leadership, communication, analytical and stakeholder management skills.