Head of Marketing (Direct Selling)

Key ResponsibilitiesDevelop and execute marketing strategies that drive brand awareness, customer acquisition, and business growth.Lead brand management initiatives to ensure consistent messaging and positioning across all channels.Design and implement campaigns that support distributor recruitment, activation, retention, and engagement.Oversee digital marketing, including social media, website, email marketing, online advertising, and lead generation activities.Drive product marketing initiatives, including product launches, promotions, and go-to- market strategies.Plan and manage corporate events, conferences, recognition programs, and promotional activities.Collaborate with Sales and other departments to align marketing efforts with business objectives.Manage marketing budgets, agency relationships, and external vendors to maximize ROI.Analyze market trends, customer insights, and campaign performance to identify opportunities and improve effectiveness.Lead, mentor, and develop the marketing team while fostering a high-performance culture.Monitor and report on key marketing KPIs, providing recommendations to senior management for continuous improvement.Key RequirementsBachelor's Degree in Marketing, Business Administration, Communications, or a related field.Master's Degree or professional marketing certifications are an advantage.Minimum 10 years of marketing experience, with at least 5 years in a senior marketing leadership role.Experience in direct selling, network marketing, FMCG, wellness, beauty, health, lifestyle, or consumer goods industries preferred.Proven track record of developing successful marketing strategies that drive revenue growth and brand expansion.Strong experience in digital marketing, brand management, product marketing, and event management.