Head of Marketing, PR & Communications

We are looking for an experienced Head of Marketing, PR & Communications (Brands & Corporate) at Etoile Group across the GCC.This is a senior leadership role responsible for supporting the business through shaping and executing the regional strategy across brand marketing, digital, social media, CRM & clienteling, PR & communications, events, experiential marketing, partnerships and content, while ensuring alignment with each brands global vision.What you will leadMarketingDevelop and execute the overall GCC 360° marketing strategy for the different luxury brands.Lead high performing, multi-disciplinary marketing team and manage marketing budgets.Build curated CRM and clienteling strategies to acquire, retain and reactivate high value clients.Lead high profile events, boutique openings, launches and experiential activations across the GCC.Develop strategic partnerships with premium malls, agencies, loyalty program and other high value customer ecosystems.Partner closely with brands, marketing and PR teams and senior leadership to translate global brand strategies into impactful GCC initiatives.Drive a strong commercial and data led approach to marketing, measuring impact through engagement, acquisition, conversion, incremental sales and ROI.PR, Corporate and Brand CommunicationsDevelop and execute the Group’s Corporate and Brand Communications strategy, establish best practices, policies, frameworks and performance objectives aligned with overall business priorities. Shape regional PR strategy in coordination with each brand and cultivate strong relationships with media, influencers, industry leaders and corporates.Advise senior leadership on strategic communication, manage key internal stakeholders, and provide communications support for strategic initiatives, leadership engagements and committee meetings. Lead external communications and media relations across the Middle East, including media strategy, press releases, briefings, spokesperson management and communications with key industry stakeholders. Organize and execute Group events and key corporate engagements, ensuring communications, messaging and brand representation effectively support the intended business and reputational objectives. Oversee content across traditional and digital channels and build senior management capabilities for effective public and media engagement.What we are looking for12+ years of progressive marketing, communications (Brands & Corporate) and PR experience, with significant leadership experience. With 4 years of experience in luxury retail industry within the GCC.Bachelor’s degree in Marketing, Business, Communications, or a related field; a relevant master’s degree is an advantage.Strong expertise leading CRM, clienteling, digital marketing, PR, corporate communication, events and experiential marketing.Proven experience leading integrated, multi-channel marketing strategies across multiple markets.Strong GCC market knowledge and an established regional network across media, influencers and premium partners.Experience managing sizeable teams, budgets and external agencies.Commercially astute, strategically minded and highly effective at working with global stakeholders.Arabic speaker, French would be an advantage.