Head of Marketing - Russian Speaker

Role Description This full-time, on-site Head of Marketing – Russian Speaker role is based at Plekhanov University in Dubai. The role is responsible for leading the marketing function, developing and executing comprehensive marketing plans, and aligning marketing strategies with the university’s enrollment and brand objectives. Day-to-day tasks include overseeing market research and analysis, managing the marketing team, coordinating campaigns across digital and traditional channels, and ensuring consistent brand messaging in English and Russian. The Head of Marketing will collaborate with admissions and sales teams to support student recruitment, build partnerships, and manage public relations activities to enhance the university’s visibility in local and international markets. The role also involves budgeting and performance tracking, reporting on key marketing metrics, and continuously optimizing campaigns based on data-driven insights.Qualifications Market Planning and Marketing Management skills to design, implement, and evaluate strategic marketing initiatives.Market Research skills to analyze target audiences, competitors, and trends to inform decision-making.Sales collaboration skills to coordinate with recruitment and admissions teams and support enrollment goals.Public Relations skills to manage media relations, events, and institutional communications.Fluency in Russian and strong proficiency in English (spoken and written).Proven experience in a senior marketing role, preferably in education or service-oriented organizations.Strong leadership and team management abilities, with capacity to mentor and develop staff.Excellent analytical, organizational, and communication skills.Bachelor’s degree in Marketing, Communications, Business, or a related field; a master’s degree is an advantage.Familiarity with the Dubai and regional market and experience working in multicultural environments.