Head of Paid Advertising

Company Description PaidSync.ai is an AI-powered ad management platform that lets teams manage their entire paid media stack through natural language conversations via tools like ChatGPT, Claude, Gemini, or the PaidSync dashboard. The platform centralizes major ad channels such as Google, Meta, LinkedIn, TikTok, Microsoft, Snapchat, Pinterest, Reddit, and OpenAI Ads, alongside analytics tools including GA4, Google Tag Manager, Google Search Console, and Google Merchant Center. PaidSync enables users to launch and optimize campaigns, reduce wasted ad spend, manage conversion tracking, build cross-channel reports, and update Shopping feeds in one place. Every change is drafted for user review, ensuring transparent, approval-based execution with no hidden edits or auto-spend. Built by Ahmed Ashraf, a Google Premier Partner with $500M+ in managed ad spend, PaidSync is a verified partner across Google, Meta, LinkedIn, and TikTok, offering a trusted environment for performance marketers.Role Description The Head of Paid Advertising will lead PaidSync.ai’s paid media strategy across all supported channels, owning performance outcomes and overseeing end-to-end campaign lifecycle management. This full-time remote role involves designing cross-channel growth strategies, building testing roadmaps, and translating business objectives into measurable media plans. The Head of Paid Advertising will manage and mentor a distributed team of media buyers and strategists, set best practices for targeting, bidding, creative testing, and measurement, and ensure clients and internal stakeholders understand performance drivers and opportunities. Day-to-day responsibilities include reviewing account performance, identifying optimization and budget reallocation opportunities, collaborating with product and engineering to improve the AI ad management platform, and contributing to sales conversations for key prospects with strategic media recommendations. The role also includes developing playbooks, reporting frameworks, and scalable processes that support PaidSync.ai’s expansion into new markets and verticals.Qualifications Candidates should possess strong Communication skills, including the ability to explain complex media strategies clearly to technical and non-technical stakeholders, and build trust with clients and internal teams.Candidates should possess advanced Analytical Skills to interpret performance data, build actionable insights, design experiments, and optimize budgets and bidding across multiple ad platforms.Candidates should possess Sales-related skills, such as supporting business development, contributing to pitches, and identifying upsell opportunities based on performance and strategic growth plans.Candidates should possess robust Marketing skills, including experience with performance marketing, multi-channel paid media strategies, audience targeting, creative testing, and funnel optimization.Candidates should possess Team Management skills, including leading distributed teams, setting clear goals and KPIs, coaching team members, and establishing scalable processes and playbooks.Extensive hands-on experience managing large budgets across platforms like Google Ads