Head of Professional FMCG

Role PurposeDrive profitable growth across the professional food service channel by developing and executing B2B strategies for HoReCa, bakery & catering, professional hygiene and beverage segments. Build deep customer partnerships, deliver tailored solutions, and lead a specialist team to position the company as the preferred partner for food and beverage professionals.The key responsibilities and tasks will include the following:Channel Strategy & GrowthDevelop and Execute the Professional Foodservice Channel Strategy Across Horoeca, Bakery & Catering, And Beverage Segments; Identify New Business Opportunities and White-Space AccountsKey Account DevelopmentBuild And Maintain Strategic Relationships with Major Hotels, Restaurant Groups, Catering Companies, And Institutional Buyers; Negotiate Annual Contracts And Volume AgreementsSolutions SellingLead A Consultative Selling Approach,Bundling Products with Culinary Expertise,Menu Development Support, And Equipment Solutions to Create Value Beyond PriceCulinary EngagementLeverage The Culinary Development Specialist to Deliver Product Demonstrations, Recipe Development, Chef Workshops, And Menu Innovation To Deepen Client LoyaltyP&L Ownership Own the Channel P&L Including Revenue Targets, Margin Management, Trade Spend, And Promotional ROI; Deliver Monthly Reporting And ForecastsTeam LeadershipCoach And Develop AccountSpecialists And Culinary Development Specialist; Set Kpis, Conduct Reviews, And Foster High-Performance CultureEducationBachelor’s degree in Business, Marketing, Hospitality Management, or related field (required)Culinary arts diploma or food science qualification (advantageous)Experience 5–8 years in B2B foodservice, hospitality, or professional channel salesDemonstrated success managing key accounts in HoReCa, catering, or food manufacturingExperience leading and developing small specialist teamsStrong understanding of foodservice supply chains, menu economics, and chef-driven sellingProficiency in CRM systems and trade analytics toolsKey CompetenciesConsultative SellingBuilds tailored solutions that go beyond product to solve customer challengesCommercial AcumenP&L management, pricing strategy, and trade investment optimisationRelationship BuilderTrusted partner to chefs, procurement heads, and foodservice operatorsMarket & CategoryKnowledgeDeep understanding of foodservice trends, competitor landscape, and culinary innovationPeople Development Coaches and grows specialist talent in a technical B2B environmentWe reserve the right: To call only the shortlisted candidates for interview. Not to make any appointment following this advertisement nor to assign any reason whatsoever for accepting or rejecting any candidate.