Head of Public Relations and Communications

Job Responsibilities: Strategic Leadership: Ability to act as a trusted advisor to the local leadership teams/relevant regional teams, providing deep insights into local eCommerce landscapes and market nuances that impacts external communications/corporate reputation managementCrisis & Issues Management: Expertise in managing high-stakes market dynamics and navigating complex, sensitive crisis situations with composure and sound judgmentStakeholders Management: Capability in building credibility, influencing cross-functional teams/partners, and fostering trust across all levelsStrategic Storytelling: Adept at translating complex data and business objectives into compelling, media-friendly narratives that resonate with consumers and elevate brand reputationMedia Relations: Strong track record in reputation management and achieving market-leading SOV through strategic media engagementOperational Excellence: Proven experience in executing large-scale communication strategies, managing high-performing teams, and overseeing agency deliverables to ensure rigorous brand standardsJudgment & Standards: Commitment to maintaining company image; ability to provide sound, real-time judgment on all external-facing activitiesAdaptability: Thrives in a fast-paced, demanding environment, balancing competing priorities while maintaining strategic focusEducation and Experience:Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or a related discipline. A Master's degree or relevant professional certification is a plus.8–12 years of progressive experience in public relations, corporate communications, or related fields, with experience in leadership capacity managing PR teams or functions.Proven track record in building and executing PR strategies within the technology, e-commerce, or digital platform industry. Candidates from non-tech sectors (e.g. hospitality, FMCG, traditional retail) are encouraged to apply only if they have demonstrated, significant exposure to digital/tech-driven communications environments.Hands-on experience managing crisis and issues communications in high-visibility or high-stakes situations, ideally within a fast-paced, multi-market organisation.Demonstrated success in driving measurable media outcomes — including share of voice, brand reputation metrics, and earned media reach — across both traditional and digital channels in the Thai market.Skills & CompetenciesMedia Relations Mastery — Deep, existing relationships with key Thai media outlets, journalists, and industry influencers across technology, business, and consumer verticals. Ability to secure high-impact coverage and position the brand at the centre of industry conversations.Crisis & Issues Management — Comfortable operating under pressure, providing real-time counsel during sensitive situations, and making sound judgement calls when reputational risk is high. Prior experience navigating complex stakeholder dynamics during crises is essential.Strategic Storytelling — Ability to translate complex business data, product launches, and organisational milestones into compelling, media-friendly narratives that resonate with Thai consumers and elevate brand perception.Stakeholder Influence — Strong interpersonal and political acumen; able to build credibility with senior leadership, cross-functional partners, and external agencies, and to influence decisions without direct authority.Team & Agency Leadership — Experience managing and developing high-performing PR team, as well as overseeing external agency partners to ensure delivery meets brand standards, timelines, and strategic objectives.Bilingual Fluency — Native or near-native proficiency in Thai and English (both written and spoken). Ability to draft, review, and approve communications materials and media statements in both languages with fluency and cultural nuance.Additional QualificationsStrong understanding of the Thai e-commerce and digital economy landscape, including consumer behaviour trends, competitive dynamics, and the regulatory environment affecting external communications.