Head of Retail (FMCG)

We are looking for a commercially driven retail marketing leader to lead offline retail growth and execution across Indonesia.This role will be responsible for driving strong retail visibility, shopper engagement, and execution excellence across General Trade (GT), Modern Trade (MT), and Modern Trade Independent (MTI) channels within a multi-distributor business model.We are looking for someone who understands how to translate brand and commercial priorities into impactful retail execution while leading multiple retail marketing functions in a fast-paced and dynamic environment.This is a strategic leadership role with broad exposure across retail marketing, field execution, and cross-functional operations.Key ResponsibilitiesLead retail marketing and offline execution strategy across GT, MT, and MTI channelsDrive nationwide retail campaigns, activations, visibility, and in-store execution initiativesStrengthen shopper engagement, retail presence, and execution consistency across channelsLead and align multiple retail marketing functions, including Trade Marketing, Training, Visual Merchandiser, and Beauty Advisor (BA) OperationsManage retail execution within a multi-distributor environment and ensure strong field alignmentPartner closely with Commercial, Brand, Operations, Supply Chain, distributors, and external partners to drive execution effectivenessMonitor retail performance, execution quality, sell-out initiatives, and operational improvementBuild scalable retail processes, execution standards, and operational discipline across teamsRequirementsBachelor’s degree in Marketing, Business, Management, or related fieldMinimum 10 years of experience in Retail Marketing, Trade Marketing, Shopper Marketing, or Offline Activation within Beauty, FMCG, or Consumer industryExcellent communication in EnglishStrong exposure managing offline retail channels including GT, MT, and MTIExperience working within distributor-led or multi-distributor business models is highly preferredProven experience handling large-scale retail execution, visibility, and activation programsStrong leadership capability managing cross-functional teams and retail operationsStrong commercial acumen with ability to connect retail initiatives to business performanceStrong stakeholder management, communication, and influencing skillsComfortable working in a fast-paced and high-growth environmentAdditional InformationThis opportunity is currently being handled through a selective hiring process. Further details regarding company profile, reporting structure, and business scope will be shared progressively during the recruitment process.