Head of Sales

FerriFirenze is a Florentine luxury jewellery house, handcrafting 18k gold and diamond pieces at its atelier in the 16th-century Villa Corsi Salviati.FerriFirenze is looking for a Head of Sales, the most senior commercial leader in the GCC - the brand’s strategically most important market, driven by high-value client relationships and event-led activity - and the first dedicated commercial leadership hire for the direct-to-client and events business.Key ResponsabilityThe single point of commercial accountability for FerriFirenze’s direct-to-client revenue, GCC event sales, VIP client relationships and freelance sales activity. Boundaries with the other functions are clear; collaboration across them is constant.Commercial & Strategic LeadershipDefine and deliver the GCC sales strategy in alignment with global objectives.Own the full regional sales budget and revenue delivery, with robust forecasting, reporting and performance-management frameworks.Identify new revenue streams and market opportunities within the GCC.Act as final authority on pricing decisions, discount approvals and high-level negotiations — ensuring commercial growth strengthens long-term brand equity.Sales Team Leadership & CultureLead, coach and inspire the Country Managers and CRM team to consistent outperformance, within a high-performance, accountable and collaborative culture.Set clear revenue targets and individual objectives, and run structured performance reviews and development planning.Align coverage to client buying behaviour — afternoon, evening and weekend coverage with no gaps in high-conversion windows (including Sunday evenings).Protect the sales team from operational creep, migrating non-revenue tasks away from the team (from ~50% of time today toward under 15%).Ensure seamless coordination between in-house teams and freelance commercial resources, particularly during peak event periods.VIP / VIC Client & Portfolio ManagementPersonally manage FerriFirenze’s most valuable VIP / VIC relationships in the GCC, delivering exceptional, bespoke luxury experiences that drive long-term loyalty.Serve as senior escalation point for complex client negotiations.Develop structured clienteling strategies to maximise lifetime value, and oversee CRM excellence — accurate data management and pipeline transparency.Build WhatsApp into a luxury e-commerce channel: define the selling playbook, response SLAs, content usage and follow-up cadence.Events & Direct (B2C) SalesOwn the commercial strategy for GCC pop-up events and activations (Dubai, Riyadh, Kuwait and other GCC markets), which represent ~80% of event revenue; other international markets are developed jointly with the Head of Wholesale.Ensure every event has a pre-defined revenue target, lead-capture mechanism and post-event conversiontracking with clear ROI measurement.Monitor event profitability, sell-through and client-satisfaction metrics.Coordinate with Marketing on promotion and Operations on logistics, ensuring event-driven activitycomplements FerriFirenze’s global D2C positioning.Freelance & External Resource CoordinationRecruit, manage and coordinate freelance / contract sales representatives based on event scale and seasonality.Set clear commercial briefs, targets and reporting expectations for every freelance engagement.Ensure freelancers operate within FerriFirenze’s brand standards, pricing integrity and client experience expectations.Track ROI on freelance investment — every freelancer with a measurable revenue contribution - optimising the commercial structure while maintaining a premium client experience.Commercial Infrastructure & ReportingBuild the reporting and performance rhythm the business lacks: weekly pipeline reviews, monthly performance against target, quarterly business reviews.Create full funnel visibility from marketing spend through to closed revenue, working with Marketing and the Finance Manager.Implement and enforce CRM systems (Zoho or equivalent) to track inbound volume, conversion, client data and pipeline.Design and manage the commission and incentive structures for the sales and freelance teams.Ensure the CEO has a single, reliable view of commercial performance across all channels at all times.Profile5–10 years of experienceFull-time job, on a schedule aligned to client hours — consistent afternoon, evening and weekend-peak coverage (including Sunday evenings) rather than a standard 9 AM–6 PM.Italian language (spoken or understood) is preferred.Based in Dubai or open to relocation.Open to regular travel to GCC event markets (Riyadh, Kuwait, Doha, Bahrain) and periodic trips to the Florence atelier.