Head of Sales

Role OverviewWe are seeking a dynamic and results-driven Head of Sales to lead our commercial expansion and revenue growth strategy across market. As a key member of the regional leadership team, you will take full ownership of Ugreen's sales performance, channel development, and brand penetration across the consumer electronics retail landscape—covering both Key Distributor Retailers (KDR) and Independent Retailers (IR) channels. The ideal candidate will have deep knowledge of the local retail ecosystem, a strong network across major electronics retailers, and a proven track record of driving sales growth in the Mobile/consumer electronics industry.Job Description :Strategic Leadership & Revenue Growth•Develop and execute a comprehensive sales strategy aligned with Ugreen's global objectives and regional growth targets.•Achieve monthly, quarterly, and annual sales targets across assigned retail partners—Top IR customers and Main KDR Channels.•Monitor category and product-level performance, taking corrective actions to bridge performance gaps and maximize sell-through.•Own and manage the sales P&L, ensuring sustainable revenue growth and margin optimization.Channel & Distributor Management•Build, manage, and strengthen relationships with distributors and retail partners, ensuring alignment with brand policies, pricing strategies, and merchandising standards.•Develop and implement channel-specific business plans to drive sales in both IR and KDR channels.•Lead distributor performance management, and ensure achievement together.•Conduct regular business reviews with distributor sales teams to track performance, identify opportunities, and drive accountability.Retail Execution & Brand Visibility•Ensure in-store excellence by overseeing planogram compliance, display standards, and POSM deployment across key retail touchpoints.•Coordinate with marketing and visual merchandising teams to execute campaigns, promotions, and product launches effectively.•Conduct periodic retail audits to assess visibility, stock health, and brand presence in key stores.•Manage promoter team performance, ensuring adequate staffing and training during campaigns or key sales periods.Market Intelligence & Competitive Strategy•Skillfully analyze brand status using the 4P theory (Product, Price, Place, Promotion) and PSI (Purchase, Sales, Inventory) management.•Track market trends, competitor activities, pricing dynamics, and channel developments to formulate competitive strategies that improve Ugreen's market share in key channels.•Provide market intelligence and customer feedback to headquarters to inform product development and go-to-market strategies.Team Leadership & Development•Recruit, mentor, and lead a high-performing localized sales team, fostering a culture of accountability, excellence, and continuous improvement.•Set clear KPIs, conduct regular performance reviews, and implement coaching and development plans to enhance team capabilities.•Build a robust sales pipeline and ensure effective territory and account management across the market.Job requirements: •Education: Bachelor's degree or above in Business Administration, Marketing, or a related field; MBA is a strong plus.•Experience: Minimum 8-10 years of progressive sales experience in the Mobile/consumer electronics industry, with at least 5 years in a sales leadership role within broader GCC region.•Industry Knowledge: Deep understanding of the retail landscape, including KDR channels and distributor partnership models.•Track Record: Demonstrated success in consistently achieving or exceeding revenue targets and driving market share growth .•Network: Established relationships with key retailers, distributors, and industry stakeholders is highly desirable.Key Competencies•Strategic thinking with a hands-on, execution-oriented mindset.•Strong commercial acumen and understanding of consumer behavio r and market dynamics.•Excellent negotiation, communication, and presentation skills.•Data-driven decision-making with proficiency in sales analytics, PSI management, and CRM tools.•Ability to thrive in a fast-paced, multicultural, and matrixed environment.•Strong leadership presence with high emotional intelligence and team-building capabilities.