Head of Sales

📍 Dubai, UAE🕰️ Full-Time | Permanent🇦🇪 Must be already based in the UAEAbout Bella CoffeeWe distribute some of the most exciting FMCG brands in the world — matcha from PerfectTed, Oatly, Rude Health and many more — across the foodservice, retail, quick commerce, and ecommerce channels in the UAE and Syria.The RoleWe're looking for a Head of Sales to own Bella's revenue and run our sales team end to end — targets, pipeline, people, and margin. You'll lead our key account managers, sales executives, and online sales team, reporting directly to the Managing Director. This is a hands-on leadership seat: you'll be in the market with your team, not behind a desk.What You'll Be DoingSetting and hitting monthly revenue and margin targets — by rep and by channelRunning the pipeline: weekly reviews with every rep, so no deal or reorder slips unnoticedOwning account coverage: every active customer has a named owner, and lapsed accounts get worked, not forgottenManaging the team: territories, targets, coaching, commission accuracy, and hiring when neededProtecting margin: controlling discounting, pushing product mix, keeping deals above agreed floorsCoordinating with operations: forecasting demand so stock is ready before big orders, not afterReporting to ownership: one clear weekly numbers page — sales, pipeline, margin, lapsed accountsWhat We're Looking For5+ years selling F&B or FMCG into UAE HORECA and retailProven experience managing and coaching sales reps to team targetsStrong with numbers and comfortable in CRM systemsOrganised, accountable, and calm under pressureFluent EnglishAdvantageous: existing HORECA and retail buyer relationships in the UAE, experience in specialty coffee or premium F&B distribution, track record rebuilding or scaling a sales teamPlease note: candidates significantly above this seniority level will not be considered. To apply, please answer the screening question.