Head of Sales

A leading UAE-based manufacturer and retailer of premium home solutions is seeking an exceptional Head of Sales & Commercial Growth to lead the next phase of its expansion.This is a high-impact leadership role for a commercially driven sales executive with a proven track record of delivering revenue growth, building high-performing sales teams, and scaling sales operations across multiple locations.Reporting directly to the COO, you will lead a sales function of approximately 40 employees across the UAE while driving market share growth, sales performance, and commercial excellence.The OpportunityThe business has established a strong market presence and ambitious growth plans across the UAE and the wider GCC region. We are looking for a leader who can transform sales performance, strengthen sales processes, develop future sales leaders, and create a scalable commercial engine capable of supporting significant growth.This role is not focused solely on managing showrooms. It is about building a high-performing sales organization, increasing market penetration, and delivering sustainable revenue growth.Key ResponsibilitiesRevenue Growth & Sales LeadershipOwn and deliver company sales and revenue targets.Develop and execute sales growth strategies across multiple channels.Drive sales performance, conversion rates, average order value, and customer acquisition.Lead forecasting, pipeline management, and sales planning activities.Identify opportunities for growth in existing and new markets.Team LeadershipLead, coach, and develop a sales organization of approximately 40 employees.Manage Branch Managers, Sales Managers and Design Sale SpecialistsEstablish a high-performance culture built on accountability, coaching, and continuous improvement.Sales ExcellenceImplement and embed best-practice sales processes across the organization.Drive disciplined lead management, opportunity tracking, quotation follow-up, and conversion management.Establish clear KPIs and performance management frameworks.Improve sales productivity and operational effectiveness across all locations.Business Development & Market ExpansionBuild strategic relationships with key customers, developers, consultants, architects, contractors, and industry stakeholders.Support regional growth initiatives and new market opportunities.Identify and develop new revenue streams and commercial partnerships.Cross-Functional CollaborationPartner closely with Marketing to improve lead generation and conversion.Work with Product and Operations teams to ensure customer requirements are effectively translated into successful project delivery.Ensure seamless handover from sales into execution and customer fulfilment.Ideal BackgroundWe are interested in candidates who can demonstrate:Proven success leading large sales teams and delivering significant revenue growth.Experience managing multi-site sales operations or regional sales organizations.Strong sales leadership, coaching, and performance management capabilities.Excellent forecasting, pipeline management, and commercial planning skills.Experience within furniture, interiors, fit-out, building materials, construction products, home solutions, retail, or a related sector.Track record of building scalable sales processes and high-performing teams.GCC experience preferred.