Head of SMM

Role OverviewCosmopet is looking for a Head of SMM to own our social media strategy and execution across the UAE and the wider GCC region. This is a hands-on leadership role: you will personally run the UAE Instagram account while also setting the strategic direction, KPIs, and content approach for other 7 markets (Qatar, Kuwait, Bahrain, Saudi Arabia, Jordan, Oman), and directing a small team to execute it.The Social and Digital Media team consist of: SMM manager responsible for GCC markets accounts (Qatar, Kuwait, Bahrain, Saudi Arabia, Jordan, Oman), Performance marketing manager for targeted ads, Influence marketing manager. Collaborating colleagues include: graphic designers, videographers. Head of SMM will be directly reporting to the Head of Marketing.Key Responsibilities

• Own the SMM strategy across all 7 markets (UAE + 6 GCC countries).
• Independently manage and grow the UAE Instagram account: 15–18 posts per month, daily stories, including collaborations with B2B partners and UGC creators.
• Develop the visual product content strategy for posts and stay ahead of relevant social media trends.
• Generate viral, trend-driven video content using creative scenarios and storytelling to grow reach and engagement across all managed markets.
• Build and optimize market-specific communication funnels (reach → engagement → conversion).
• Set the content plan and daily tasks for the SMM Executive, with quality control over delivered content.
• Partner closely with the Head of Design on all social media visual assets.
• Provide backup coverage for the SMM Executive during leave or absence.
• Own SMM analytics and reporting, broken down by market and KPI.
• Coordinate with the Influencer Manager to integrate UGC into the content calendar.
• Lead the SMM component of new market and new product launches.Whom We're Looking For
• 8+ years of proven experience running social media accounts (Instagram-first) for a consumer brand, ideally across multiple markets.
• Hands-on content creation and community management skills — comfortable both planning strategy and executing day-to-day posting.
• Proven track record of generating viral, trend-driven videos using creative scenarios and strong storytelling instincts.
• Hands-on experience working directly with UGC creators and influencers — sourcing, briefing, and managing collaborations end-to-end — alongside close partnership with design teams on visual assets.
• Proven experience leveraging AI-powered tools and instruments (content ideation, copywriting, editing, scheduling, or analytics) to work faster and smarter.
• Strong grasp of social media KPIs, funnels, and reporting across multiple accounts/markets.
• Prior experience managing or mentoring a junior team member is a plus.
• Familiarity with the UAE/GCC pet, FMCG, or consumer lifestyle space is a plus, not required.
• Fluent English language is a must.To apply, please send your CV and portfolio to the e-mail: info@cosmopet.ae with the title "Head of SMM"