Head of Social Media

Head of Social MediaDubai, UAE | Luxury AgencyAbout the RoleWe are looking for an experienced Head of Social Media to join a leading Dubai-based agency, working across a portfolio of high-profile luxury brands.This is a senior leadership role for someone who understands how to build culturally relevant, platform-first social strategies for luxury audiences. You will lead the social function, oversee client strategy and relationships, and manage a team of social specialists, ensuring the agency continues to deliver high-quality, creatively ambitious work.The ideal candidate will have strong agency experience, a deep understanding of luxury social media, and the ability to balance strategic thinking with creative execution.Key ResponsibilitiesLead the social media function across a portfolio of luxury clientsDevelop and oversee social media strategies across Instagram, TikTok, YouTube and emerging platformsAct as the senior social lead for key clients, providing strategic direction and consultancyTranslate brand positioning and business objectives into compelling social strategies and campaignsOversee content strategies, editorial calendars, campaign concepts and platform-specific activationsIdentify cultural, social and platform trends and translate them into relevant opportunities for clientsWork closely with creative, strategy, influencer, content and account teams to develop integrated campaignsLead new business pitches and contribute to the agency's growth across its luxury client portfolioBuild strong senior-level relationships with clients and act as a trusted social media advisorLead, mentor and develop a team of social media professionalsEnsure the quality and strategic consistency of all social outputUse social insights, analytics and performance data to inform strategy and demonstrate impactStay ahead of developments across social platforms, creator culture and digital trendsHelp evolve the agency's social offering and identify new opportunities for growthAbout You8+ years of experience within social media, ideally gained within an agency environmentStrong experience working with luxury, premium or lifestyle brandsProven experience leading social media strategy for major brandsPrevious experience managing and developing a social media teamStrong understanding of luxury consumer behaviour and how luxury brands should operate across socialExcellent knowledge of Instagram, TikTok, YouTube and the wider social landscapeStrong creative instinct with the ability to challenge briefs and push ideas furtherComfortable presenting strategy and creative thinking to senior clientsCommercially minded, with experience contributing to pitches, new business and account growthStrong understanding of social analytics, reporting and performance optimisationExcellent communication and stakeholder management skillsExperience working across the GCC or wider MENA market would be highly advantageousWhat We're Looking ForWe are looking for someone who is genuinely passionate about social and understands that luxury social is about more than simply creating beautiful content. You should be able to combine strategy, culture, creativity and commercial thinking to build social ecosystems that make brands relevant and desirable.This is an opportunity to take ownership of the social function within a growing agency and have real influence over its clients, team and future social offering.