Head of Social Media

We’re seeking a bilingual Senior Social Media Lead to shape and lead a high-impact social presence across the UAE and international markets.You’ll set the strategy, narrative and creative standard across Arabic and English channels—bringing teams, partners and agencies together behind a clear, coherent social agenda. This is a senior leadership role for someone who combines editorial judgement, cultural fluency and measurable commercial and reputational impact.What you’ll doOwn the social media strategy, including platform mix, audience priorities, content pillars and annual calendarLead always-on publishing, campaigns, leadership content and live event coverageSet Arabic-first editorial, creative and tone-of-voice standards across channelsAlign internal stakeholders and external partners to enable fast, well-governed publishingBuild performance frameworks covering growth, sentiment, share of voice, engagement, reach and conversionLead social listening, issues management and escalation protocols in partnership with Corporate CommunicationsDrive innovation through new formats, platform-first ideas and test-and-learn initiativesManage agencies, creators, influencers, paid amplification and the social budgetLead and develop an in-house team spanning content, community and analyticsWhat you’ll bringFull professional fluency in Arabic and English, including the ability to write, edit and approve Arabic social content directly15+ years’ experience in social media, digital communications or brand marketing, including senior ownership of a social function or major channel portfolioStrong knowledge of the UAE media, government, business and cultural landscapeA proven record of delivering measurable results for major corporate or brand social channelsExperience working in a large, matrixed and highly governed organisationConfidence presenting strategy, investment decisions and performance outcomes to senior executivesPractical expertise in social listening, analytics, publishing, paid social and emerging AI-enabled content tools