Head of Social Media, Influencer Marketing & PR

Company: SAN International Group

Location: Jeddah, Saudi Arabia

Department: Marketing & Digital CommerceAbout SAN InternationalSAN International is a Saudi multi-brand group operating in the fashion and lifestyle sector.

We develop distinctive brands, products, and seamless customer experiences that combine style, creativity, and gifting appeal, connecting with our customers through physical retail stores and digital commerce channels.About the RoleWe are looking for a strategic, creative, and results-driven Head of Social Media, Influencer Marketing & PR to lead our social media presence, influencer partnerships, and public relations activities across the group's brands.The ideal candidate combines strong brand understanding, creative thinking, and commercial awareness with the ability to translate marketing initiatives into measurable business results.You will lead the department's team, partnerships, and budget while collaborating closely with Brand Strategy, Creative Production, Performance Marketing, and Digital Commerce teams to strengthen brand positioning, build meaningful audience relationships, drive customer acquisition, and support business growth.Key ResponsibilitiesDevelop and execute integrated social media, influencer marketing, and PR strategies tailored to each brand, aligned with product launches, seasonal campaigns, gifting occasions, and store openings.Lead organic social media strategies, content calendars, and platform-specific storytelling while maintaining each brand's unique identity and tone of voice.Collaborate with the Creative Production Studio to transform ideas into engaging content, explore new creative formats, and continuously optimize performance.Identify, develop, and manage strategic partnerships with influencers, content creators, and brand ambassadors based on audience relevance, engagement quality, performance, and cost efficiency.Lead influencer negotiations, campaign deliverables, agreements, timelines, and content usage rights in coordination with relevant stakeholders.Build and maintain strong relationships with media outlets, editors, and industry partners to generate meaningful coverage and strengthen brand visibility.Oversee community management, social listening, and online reputation monitoring, ensuring timely and effective responses to emerging issues.Lead, coach, and develop the department's team while managing external agencies, partners, and resources.Own departmental budgets, track campaign performance, and provide data-driven recommendations to scale, optimize, or discontinue initiatives.Ensure alignment across social media, influencer marketing, PR, and broader commercial objectives.Qualifications & ExperienceMinimum 7 years of experience in social media, influencer marketing, marketing communications, or related fields, including at least 2 years in a leadership role managing teams and budgets.Demonstrated ability to lead all three functions: Social Media, Influencer Marketing, and Public Relations.Strong understanding of the Saudi market, consumer behavior, and digital trends.Experience in fashion, lifestyle, retail, or e-commerce is highly preferred.Proven track record of developing and executing successful content strategies, influencer partnerships, and integrated campaigns with measurable outcomes.Strong strategic planning, storytelling, negotiation, relationship management, and analytical skills.Experience managing agencies, external partners, and cross-functional projects.Excellent Arabic writing and communication skills, with professional proficiency in English.Bachelor's degree in Marketing, Communications, Media, Public Relations, or a related field, or equivalent professional experience.How We Measure SuccessSuccess in this role will be measured through:Growth in organic reach and engagement among target audiences.Quality, relevance, and consistency of brand content.Influencer marketing effectiveness and return on investment.Contribution to customer acquisition, conversions, and sales.Quality and impact of earned media coverage.Effective budget management and timely campaign execution.Team performance and cross-functional collaboration.Join SAN InternationalAt SAN International, we believe in creativity, agility, accountability, and putting our customers at the heart of everything we do.If you are passionate about building influential brands, creating meaningful connections, and delivering measurable impact, we would love to hear from you.Apply through LinkedIn by submitting your updated CV. We also encourage you to share examples of campaigns or partnerships you have led, highlighting your role and the results achieved.#Hiring #SANInternational #SocialMedia #InfluencerMarketing #PublicRelations #MarketingLeadership #JeddahJobs